Industry News 3/28/2006

SponsorHouse Expands its Action Sports and Motorsports Marketing Teams

SponsorHouse Expands its Action Sports and Motorsports Marketing Teams


Oceanside, CA (March 22, 2006) - SponsorHouse is pleased to announce the addition of two new key members to its sales and marketing team. Ashley Otte has been named Director of Action Sports. His responsibilities will include expanding the Surf, Skate and Snow communities on SponsorHouse. Todd Ballard has been named Director of Motorsports and will be responsible for overseeing and growing all motorsports, including motorcycle, automotive, ATV, kart, snowmobile and watercraft.


Ashley Otte has been involved in snow sports for over 20 years and brings his years of industry expertise in advertising and marketing to the team. His most recent stint was with Transworld Media where he was the Director of Sales and Marketing for FREEZE Magazine.


Todd Ballard is an experienced youth marketing veteran and previously founded the youth marketing firm, NXTagency. His clients have included Primedia, DaimlerChrysler, Rockford Fosgate, Turtle Wax, NHRA, Hot Import Nights and X Games. With a strong background in action sports, Ballard has played an instrumental role in assisting motorsports-related properties reach out to the lifestyle youth demographic.


“We are super excited to have both Ashley and Todd on board,” said Toshi Corbet, VP, Sales and Marketing at SponsorHouse. “Prior to SponsorHouse, both individuals demonstrated the ability to produce groundbreaking work within their respective fields by thinking one step ahead of others. That’s exactly the talent we look for in our team.  At SponsorHouse, we are revolutionizing how athletes communicate with their fans and represent their sponsors via the web. Ashley and Todd will be instrumental in helping our industry achieve better results.”


About SponsorHouse

SponsorHouse is a place for athletes to connect with sponsors, friends and fans.  Today there are nearly 50,000 athletes and 400 companies using SponsorHouse, making it one of the largest online communities for athletes and sponsors.