Industry News 4/21/2006

ASR Holiday’s Debut Set to Pack the Beach

ASR Holiday’s Debut Set to Pack the Beach

ASR Holiday exhibit space is sold out as enthusiastic brands and retail buyers sign on for the May 31-June1 show

San Juan Capistrano, CA (April 20, 2006) – As ASR Holiday prepares to kick off in Newport Beach, CA, the exhibit space is sold out. Over 100 action sports and youth culture brands will be onsite May 31-June 1 at the Newport Dunes. This will be the first opportunity for influential buyers from across the country to see action sports’ hottest holiday lines in a convenient 2-day event. 
“Having ASR Holiday being so resoundingly popular from the start, shows the demand in action sports for a trade show to support the growing 4th quarter,” says Andy Tompkins, ASR Show Director. “We’ve listened to our retailers and confident we are delivering the right platform from which retailers and brands can further expand their year-end business.”

A diverse mix of buyers is coming to Newport for quick, condensed holiday buying set in a relaxed, oceanfront location. “The holiday selling window is 50% of our total sales for Hanger so it is important for us to see all the key vendors under one roof,” says Milo Meyers, Owner of Hanger 94. “Being in Newport, ASR Holiday gives us a chance for a mini vacation as well as a productive business trip.”

Brands at ASR Holiday range from established action sports leaders such as Quiksilver, Billabong, O’Neill, Rip Curl, Hurley, Lost and Element to emerging brands such as Atwater, Strand Mfg, TRKY, The Ryde and Fyasko.

“ASR Holiday in Newport gives Roxy a chance to spend time with our accounts chatting and selling holiday in a friendly, mellow environment,” says Maria Barnes, VP of Swim and Accessories at Roxy. “Traditionally, holiday is a season where we have few opportunities to interact as a division with retailers. ASR Holiday in Newport Beach is giving us this privilege.”
Get your store on board for ASR’s 2-day, holiday buying event at the Newport Dunes Resort in Newport Beach, CA by registering at