Industry News 4/25/2006

K.I.D.S. and Fashion Delivers Prepare for Severe Hurricane Season 2006

Kids In Distressed Situations, Inc. (K.I.D.S.) and Fashion Delivers Prepare for Severe Hurricane Season 2006

Weather forecasters predict an aggressive hurricane season - K.I.D.S. and Fashion Delivers prepare effective model to deal with distribution of basic necessities.

24 April 2006 – As another impending and potentially devastating hurricane season approaches, K.I.D.S. and Fashion Delivers release a new report detailing its Disaster Relief Action Plan.  Not waiting until this eventuality takes place, the plan presents an effective model that provides immediate aid ensuring that product does not languish in a bureaucratic maze.  This program stems from the vacuum previously left by agencies that lacked focus –resulting in frustration among disaster responders.

Noted hurricane experts, Dr. Philip J. Klotzbach and Dr. William Gray, have predicted a well above-average season, already naming 17 storms, 9 of which are hurricanes, and 5 of those are Category 3 or higher.  The forecast indicates an 81 percent chance of at least one major hurricane striking the mainland, and a 64 percent chance of at least one major hurricane strike on the East Coast.

The Disaster Relief Action Plan specifies how to facilitate corporate donations for initial and long-term cooperation.  In addition, timely distribution of product has been strategically designed to immediately target affected communities.  Together with dependable trucking brokers and Regional Partners, flow of product to affected communities will be swift and direct, reaching its mark without loss of time.  Highlights from the Disaster Relief Action Plan include amassing critical information regarding the scope and need of the communities in the disaster area, strategizing as to which industries should be contacted and communicating with donor corporations as to how their product will be, and has been, used

Recently K.I.D.S. and Fashion Delivers have effectively dealt with this agenda when they supplied victims of Hurricanes Katrina and Rita with much needed clothing and home goods.  Both agencies are prepared for such events through their established national network of over 1,000 social and family service agencies located in both immediate and remote settings.  These umbrella organizations are setup to move product out instantly, due to their expertise and lean structure (operating at a 2.5 percent overhead with direct access to local community agencies).  Their successful model and operating infrastructure aided in raising over $50 million in product last year, of which $12 million went quickly and directly to victims of Katrina and Rita. 

The two organizations maintain a number of corporate donors and board members that extend across various industries.  They include children’s, men’s and women’s fashion, and home furnishings industries.  A few examples of active and committed board members, who continually donate their own products, are Gerber, Oxford Industries, Bill Blass, CHF Industries and Scholastic.  All products are new and include clothing, shoes, home furnishings, juvenile items, books and educational materials.

Other elements involve the organization of shipping from donors to the affected regions, consultations with local agencies to ascertain their plans for product distribution processes, and continual dialogue with all segments of the solicitation and distribution processes for audit purposes.  K.I.D.S. and Fashion Delivers note that improperly managed donations jeopardize the prospects of disaster survivor, and therefore pledge to relentlessly monitor the activities of distribution and determine future needs.

For more information, please contact:

Fashion Delivers
Nancy Tran
Administrative Director
Email: nancy@fashiondelivers.org                                    
Tel: (212) 269-6700
                                        
K.I.D.S., Inc.
Michele Silver
Director of Communications
Email:
msilver@kidsdonations.org
Tel: (212) 279-5493