Industry News 5/3/2006

Collective Licensing Int Renews Licensing Agreement with BBC Int for Airwalk

Collective Licensing International, LLC Renews Licensing Agreement with BBC International for Airwalk Brand

(ENGLEWOOD, CO) May 1, 2006- Collective Licensing International, LLC, (Collective), announced today that it has renewed its agreement with BBC International (BBC) to license the Airwalk® brand through 2007.  Effective immediately, BBC will continue to head up the sales and distribution of Airwalk® branded footwear throughout the United States and Mexico.  BBC is a full service footwear company specializing in design, development and sourcing within the Global Market.

“BBC is pleased to renew our agreement,” said Bob Campbell, CEO, chairman and founder of BBC International.  “We have a genuine understanding of Airwalk’s heritage and the unique ability to develop a specialized program that will continue to deliver product that aligns the brand with its consumers.”

Established in 1986, Airwalk remains one of the most recognized action sports and youth lifestyle brands to date.  Airwalk is managed by Collective Licensing International, led by President and CEO Bruce Pettet, in conjunction with strategic license partners across the globe. 

“We are excited to continue our relationship with BBC,” said Bruce Pettet, president and CEO for Collective Licensing International.  “Along with our other world class licensing partners BBC’s ability to create focused product that is relevant to the youth lifestyle market will help drive Airwalk to its full potential.”

 

For the past two years BBC has increased Airwalk sales and reached record distribution for the brand. Together Collective and BBC work to maintain the Airwalk brand essence through strong product designs and brand positioning.
About Collective Licensing International, LLC

Collective was formed in January 2004 and is the owner and license operator of the Airwalk®, genetic™, Vision Street Wear®, Lamar® and LTD®, Dukes®, Rage®, Ultra-Wheels®, Premise and Skate Attack® brands.  Collective is based in Englewood, Colorado.

About BBC International

BBC International has a mission to be the very best in design, development and sourcing. For over 30 years the design, development and sourcing firm has worked alongside its customers to provide dynamic product, exclusive licensing properties, special world brand developments and innovative technology. Bob Campbell, CEO, chairman and founder, has recently been recognized as one of “Top 50 Most Powerful Executives” by Footwear News.