Back to News

The Roxy Lisa Andersen East Coast Juniors Challange

May 17, 2006

The Roxy Lisa Andersen East Coast Juniors Challange

Roxy and Lisa Andersen Will Be Scouting the East Coast this Summer for New Talent in the Water

(Huntington Beach, CA) May 16, 2006 --- Roxy, a division of Quiksilver, Inc. (, the world's leading outdoor sports company, and Lisa Andersen, four-time world champion and Roxy Global Brand Representative, will be hosting a series of events along the east coast this summer to search for up-and-coming talent in women's surfing. The Lisa Andersen Challenge provides young aspiring female surfers the opportunity to showcase their skills for two of the most prominent names in modern-day women's surfing; Lisa Andersen and Roxy.

"We're really thrilled to get out there and share this opportunity with these young women," said Lisa Andersen, Roxy Global Brand Representative.  "The level of talent in women's surfing today blows my mind. There are so many young, skilled and confident women in the water now and we want to show our support and help take them to the next level."

Lisa Andersen was the first Roxy-sponsored athlete and has been with the team ever since it was created in 1994. After retiring from full-time competition, Lisa became Roxy's official Global Brand Representative in 2005, and continues to be a symbol of the Roxy image around the world.

Chelsea Georgeson, 2005 Women's ASP World Champion, was offered a Roxy sponsorship at the age of 14 after she was spotted by Lisa Andersen in Avalon, Australia eight years ago. Along with Chelsea, the Roxy Surf Team roster boasts such names as 2004 Women's ASP World Champion Sofia Mulanovich, Megan Abubo, Kassia Meador and young phenoms Carissa Moore and Lee Ann Curren, as well as with many other female surfers around the world.

"The Roxy brand was created for young women who are active in the water and we have been so thrilled to watch the brand, and the sport evolve," said Randy Hild, SVP of Global Marketing, Roxy.  "Lisa has nurtured so many young riders on our team and we're excited to continue to develop the program with new talent." 

The Lisa Andersen Challenge invites advanced female surfers between the ages of 10 and 22 to compete for a host of Roxy prizes and the chance to be on the world-renowned Roxy Surf Team. The contests will follow a jam format with four to six surfers per heat in the qualifying round. The panel of judges, including Lisa Andersen, will be looking for overall impression and style and will select the top surfers to compete in one final round.  Registration will take place the day of the event from 9 a.m. to 10 a.m. and the surf portion will follow from 10 a.m. to 1 p.m. Roxy will also be showing an advanced screening of the new surf film Shimmer, a story about the Roxy Surf Team, at select retail locations throughout the summer. Lisa Andersen will also be on hand for a special autograph signing.

The Lisa Andersen Challenge will be held at the following locations, please check www.roxy.comfor additional details.

June 3 - Deerfield Beach, FL
June 7 - Jacksonville Beach, FL 
June 10 - Sebastian Inlet, FL 
August 18 - Wilmington, NC  
August 20 - Virginia Beach, VA 
August 22 - Seaside, NJ
August 25 - Montauk, NY

About Quiksilver, Inc.
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.

The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC Shoes and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, Look and Kerma brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC Shoes, Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company's golf business includes Cleveland Golf, as well as Never Compromise putters and Fidra apparel. Gotcha is the Company's surf-based European brand addressing street fashion.

The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, proprietary Boardriders Club shops, other specialty stores and select department stores. The European headquarters are in St. Jean de Luz and Voiron, France; and the Asia/Pacific headquarters are in Torquay, Australia.  Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and Voiron, France, and its Asia/Pacific headquarters are in Torquay, Australia.