Industry News 5/26/2006

INSTINCT Clothing Hires Craig Garfield for Mid Atlantic and Caribbean Sales

INSTINCT Clothing Hires Craig Garfield for Mid Atlantic and Caribbean Sales

(Santa Barbara, CA)  May 26, 2006—INSTINCT Clothing is pleased to announce the addition of seasoned sales rep Craig Garfield to it’s rapidly expanding sales force.  Craig will be in charge of representing the INSTINCT line in Maryland, Delaware, Virginia,  and South Carolina.  He will also be in charge of all sales to the Carribbean Islands.

“The addition of Craig to the INSTINCT sales team helps round out our domestic sales force” states Tom Brown, Vice President of Sales and Marketing.  “His surfing experience and sales contacts will definitely be a great asset to the future growth of INSTINCT.”  He brings several years of sales experience with him and currently represents such brands as Da Hui, Glas, Bully’s, Surf Co Hawaii, and Ghost Board.

Craig is familiar to many in the Mid Atlantic surf scene because of his active participation in competitive surfing.  He has been involved in the sport in one way or another for over 20 years after being introduced to the sport by his father, Craig Sr. He currently competes in the Mid Atlantic Regionals and continually places in the top 3 of his class.  He is also active in helping to organize the current surf team for Glas and has signed riders to both Bully’s and Dirty Dog Eyewear.

“I met Shaun Tomson and Barton Lynch when they came through Ocean City, Maryland back in the 1980’s.  It is an honor to help bring INSTINCT back to a young generation of surfers” enthused Garfield.

INSTINCT is known for their surf clothing dating back to the 1980’s.  Originally founded by Shaun Tomson, the line was one of the most recognized surf brands of its era.  With the recent purchase of licensing rights, INSTINCT has re-launched the clothing line and targets young boys ages 6 to 14.

Stop by the INSTINCT booth at the upcoming Holiday Trade Show next month in Atlantic City.  Craig will be there to help re-launch the INSTINCT line.  Contact him at  for further information.

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