Industry News 5/30/2006

etnies Builds Brand Marketing Team

etnies Builds Brand Marketing Team

Chad Navarro and Dave Boehne Join the First Skateboarder-Owned and Operated Action Sports Footwear and Apparel Maker

Lake Forest, CA - etnies is proud to announce building the brand marketing team with the addition of Chad Navarro and Dave Boehne. Chad Navarro joins etnies as sports marketing group manager, and Dave Boehne as the brand’s new surf team manager. Navarro and Boehne both grew up surfing, and enjoyed professional surfing careers before playing significant and innovative roles in the industry.

Navarro was hired as etnies sports marketing group manager to create and maintain a synergy among the brand’s skate, surf, snow, BMX and moto x team managers. He was most recently the global sales manager for Hoven/Ammon, where he was in charge of the sales team, international distributors, new product leases and all sales campaigns. Navarro has also held sales and marketing positions at Rip Curl, BlueTorch and Oakley.

As the etnies surf team manager, Boehne’s responsibilities include creating, maintaining and supervising the surf team and program. As a life-long surfer that has experience at almost every level of the surf world, Boehne’s strengths and skills are perfectly suited to take etnies surf program to the next level. Prior to his new role, Boehne was the marketing manager for LOST Enterprises. He will also continue his longtime role as senior/buyer and manager at Infinity Surf Shop. Boehne honed his skills in sales and marketing positions at Ezekiel Clothing, IPath and OAM.

“We are excited to have Chad and Dave on board with the etnies marketing team,” said Eladio Correa, etnies brand marketing manager. “Adding these two players to our team will only strengthen our program and allow us to continue to build the etnies’ teams.”

These new members of the etnies brand team bring diverse experience and skills that come with a lifetime of experience in the action sports industry. This positions etnies to continue to support its current teams and strategically add new riders that align with the brand.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company.  etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible.  etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities.  For additional information, visit