Industry News 6/6/2006

Liquid Boardwear Announces Latest Addition, Peter Hibbard to Growing Sales Force

Liquid Boardwear Announces Latest Addition, Peter Hibbard to Growing Sales Force

June 6, 2006

Montreal, QC – Liquid Boardwear is extremely proud to announce the addition of Peter “Turbo” Hibbard to its rapidly growing sales force.  Peter will be in charging up the Ontario region, spreading the gospel of Liquid and supporting our existing dealers.

“I am super pumped to have Peter on board” says Corey Stecker, Sales and Marketing Director for Liquid.  “Peter has it.  Very few reps understand the retail floor as well as this man.  He’s a consummate pro whose passions for the product are contagious.  We can all learn a lot from this man.”  Along with Liquid, Peter also represents such brands as Paris Glove, Kuusport, Powerbar, Ski Key, Avalanche and Kinesys.

A man of his passions, Peter has been actively involved in all aspects of the ski and snowboard industry in Ontario and has sat on the Ontario Snow Resort Board of Directors.  He coaches at the Beaver Valley Ski Club where his family are members.  He also teaches in the Ski Resort Operations Program at Georgian College in Barrie. There’s not much he doesn’t do to help grow the sport.

Peter will be an integral part in Liquid’s plan to support regional riders and terrain parks.  Understanding the retailer’s needs, the product, and the riders is the equation that he will help foster and grow.

Liquid Boardwear is a convergence of tech and style.  It’s a company reflective of its passion on snow, building real life clothing for real life riders.  Check out more at www.liquidboardwear.comor contact Corey at corey@whiteland.com.

WL Activewear is focused on the performance and fashion needs of riders.  WL is the licensee of Liquid Boardwear, Lamar outerwear, and Alpinestars sportswear.  WL is also the Canadian distributor for Bern Unlimited, Sandolls, Spacecraft, and Borne.  For more information on WL Activewear visit www.whiteland.comor call 1-888-540-SNOW.