Industry News 7/5/2006

Liquid Boardwear brings on Origin Design + Communications for new campaign.

Liquid Boardwear Brings on Origin Design + Communications for New Campaign.

July 5, 2006

Montreal QC – Liquid Boardwear has announced that it will be working with Origin Design + Communications for its marketing needs.  Origin Design + Communications will consult and design all visual materials relevant to Liquid Boardwear’s integrated marketing plan which ties together product, riders, dealers and the media.   Branding, and strategy will also be advised on by Origin.

Corey Stecker, Marketing Director for Liquid Boardwear, states that “this partnership makes complete sense.  There are very few, if any, agencies that understand our industry better than Origin.  Their creativity and efficiency really separate them from everyone else.”  He goes on to say that, “they will be vital in carrying out our goals and bringing Liquid to the next level.”

With offices in Whistler and Montreal, Origin is able to keep its finger on the pulse of what is both relevant in the mountains and the city.  Being specialists in Mountain Culture, Origin’s client list includes Whistler/Blackcomb, Tourism Whistler, Intrawest Retail Group, Salomon Canada and Mont Saint Sauveur.