Industry News 7/6/2006

Jennifer Estes’ Diverse Experience to Complete ASR Sales Force

Jennifer Estes’ Diverse Experience to Complete ASR Sales Force

San Juan Capistrano, CA (July 6, 2006) – Jennifer Estes brings a knowledge of sales, trade show operations, marketing, advertising and event management to ASR, the Action Sports Retailer Expo. Starting July 10th, Estes will join Dan Moylan and Malia Murray on the ASR sales team as the show finishes its 25th year. Along with Moylan and Murray, she’ll be responsible for exhibitor relations, booth sales and development of sponsorship packages.

“Jennifer is the perfect match to round out ASR’s sales team,” says Andy Tompkins, ASR Group Show Director. “Jen’s extensive knowledge of brands outside of our industry will allow us to further grow ASR and the action sports industry as a whole, while her passion for boardsports gives her an authentic voice.”

Estes comes to ASR most recently from Las Vegas where she worked for 944 Magazine, as an Account Executive and the Las Vegas Event Coordinator.  At 944, Estes organized major events with some of the world's largest beverage companies and helped clients receive maximum exposure through advertising and other sponsorship opportunities. Her career started in the tradeshow business coordinating shows in Northern California.

A California native who spent years in Hawaii, Estes is looking forward to getting back in the water. This winter you’ll find her snowboarding and snowmobiling in Tahoe.  “It was a shock to everyone when I decided to move to Vegas,” says Estes. “But, I'm back in California and can't wait to join ASR and get back into the sports industry.”

Potential and current ASR exhibitors can contact Jennifer Estes at, jestes@vnuexpo.com or 949.226.5752.