Industry News 7/13/2006

INSTINCT Clothing Expands Internationally

INSTINCT Clothing Expands Internationally

July, 2006 Santa Barbara, Ca- Randy Paskal, CEO / President of INSTINCT Clothing, is pleased to announce the recently appointed UK sales and marketing team, Sean and Jo Dickinson. “Based outside of London, they have terrific access to the south of England where a tremendous amount of surf and outdoor retailers are located” states Paskal.

The INSTINCT brand will be marketed as a fresh, cool, high-tech performance label, appealing to junior boy’s ages 6-14yrs. “There is a growing fascination in the UK in pure surf apparel, especially amongst young boys,” comments Sean Dickinson, New Business Development Manager.

“Having grown up with the original Instinct brand in South Africa, I was always able to purchase good quality, distinctive board shorts at a reasonable price. I was amazed to find they simply don’t exist in the UK,” states Dickinson. “This is a fantastic opportunity for us to get the Instinct brand into the UK market, capturing new consumers and enabling us to grow the Instinct brand.”

The new distribution team will be working directly with Tom Brown, VP of Sales and Marketing for INSTINCT Clothing. “Sean and Jo bring with them a level of experience that is unmatched.  We are so fortunate to be able and join forces with this outstanding team. It will enable us to increase our visibility worldwide and continue on track for future expansion,” enthused Brown.

Products more than ever need to perform and that’s what Instinct does best.  It has proven itself to be fresh, exciting, and above all, dependable. “We really believe the opportunities are there and very much look forward to a long and fruitful partnership. We wish our new team much success,” states Brown.

INSTINCT is known for their surf clothing dating back to the 1980’s.  Originally founded by professional surfer, Shaun Tomson, the line was one of the most recognized surf brands of its era. 

Corporate headquarters are located in Santa Barbara, CA. while distribution is conducted from their Los Angeles facility www.instinctclothing.net