Industry News 8/1/2006

Adidas Eyewear announces re-structuring and new additions to its US management team.

Green Island, NY: adidas Eyewear (a division of Silhouette Optical) announces re-structuring and new additions to its US management team. 

Jeff Ravreby has accepted the position of US Brand Manager and will oversee all retail and optical sales and marketing operations.  Jeff will be located in the US headquarters in Green Island, NY.  He joins the team after 10 years with Boeri Helmets as the VP of Sales and most recently as President.

Rocky Fresh has accepted the position of Retail Business Development Manager and will be responsible for growing adidas Eyewear sales in all (non-ophthalmic) retail channels.  Rocky will be re-locating to Portland, OR and will have offices in both the adidas America Village in Portland and the Taylor Made – adidas Golf campus in Carlsbad, CA. Rocky has spent the last 15 years in sports marketing and event production.

Bill Munch will take on the role of Optical Business Development Manager and will be focused on the growth of adidas Eyewear in the optical distribution channel.  Bill has been with adidas Eyewear for the last 5 years and has over 20 years experience in outside sales and marketing.  Bill will be based out of Stony Brook, NY