Industry News 8/31/2006

Boa Technology's Precision Lacing Set to Appear in 4 Premium Cycling Shoe Brands

Boa Technology's Precision Lacing Systems Will Appear in Four Premium Cycling Shoe Brands in the Coming Year.

Specialized, Lake, Scott and Pearl Izumi will all debut mountain and/or road shoes featuring Boa Technology, first at EuroBike in Friedrichshafen this week, then at Interbike in Las Vegas next month.

Specialized will continue to offer both mountain and road versions of their extremely popular S-Works. This shoe received significant airtime time during the coverage of the 2006 Tour de France. Embattled Tour star, Floyd Landis swears by them and rode them to victory, not only in the Tour de France, but this year's Paris-Nice, Tour of California and Tour de Georgia. Other professional cyclists like Matthias Kessler of Germany and Sandy Casar from France, who both took stages in this year's Tour, wear them as well.

Lake, Scott and Pearl Izumi have continued to embrace the Boa Lacing System by integrating Boa's LSR Technology into their 2007 models. The newest evolution of Boa's shoe reels, the LSR reel is smaller than the previous models and allows for more minute and intuitive adjustments. Lake will offer six models this year, including a heat moldable carbon shoe, a high-end carbon shoe and a winter shoe - all in mountain and road versions. Scott has upgraded their pro carbon road and mountain shoes with Boa's LSR reels and Pearl Izumi has refined their Viper shoe with their new offering, the Viper II mountain bike shoe for 2007.

The Boa Lacing System provides a unique, glove-like fit on performance footwear. The precision Boa reel allows minute and repeatable adjustments to the shoe closure and the ultra high strength stainless steel lace cables slide easily through the patented elongated lace guides to distribute closure force perfectly and create Dynamic Closure. This unique closure automatically micro-adjusts with foot movement to eliminate pressure points. The resulting fit is unique and unattainable with shoelaces.

Since 2001, Boa Technology has been used by premium footwear brands on snowboard boots, golf shoes, outdoor footwear, skates, cycling shoes, wakeboard boots, hunting boots and other high performance footwear.

www.BoaTechnology.com