Industry News 9/6/2006

Fuse Partner, Bill Carter, To Present At The ASR Trade Expo

Fuse Partner, Bill Carter, To Present At The ASR Trade Expo

Burlington, VT – September 5, 2006 – Fuse Partner, Bill Carter, will make a presentation at the 25th ASR Trade Expo in San Diego, CA on Friday, September 8 at 10:30 am (Pacific Time). 

The presentation, called “Partnership Marketing: Fortune 500 Brands and an Action Sports Brand Partnership,” will review what Fortune 500 brands are looking for in an action sports brand partner.  Carter will cover areas through examples and case studies of what makes a strong partnership and what pitfalls to avoid that can lead a partnership to fail.

Carter was a 2001 recipient of Sports Business Journal's Forty Under 40 Award as one of the "most influential and important young executives in sports," a 2002 recipient of Fast Company Magazine’s Fast 50 Award for his impact on popular culture and in 2004 was named one of the 20 most influential people in action sports by Sports Business Journal.  While developing Fuse into a widely respected youth culture marketing services firm, Bill has been widely quoted in The New York Times, Advertising Age, Business 2.0, Brandweek and other mainstream media. In addition, Bill has been a guest speaker at numerous marketing conferences and universities, including the IEG Sponsorship Conference, The Supershow, Promo Marketing Conference & Expo, The Outdoor Retailer Show, Columbia University Business School, Texas A&M Business School, and New York University.