Industry News 9/20/2006

Ski Press World Expands Snowsports Coverage for Riders Everywhere

Ski Press World Expands Snowsports Coverage for Riders Everywhere

Winter’s ‘Active’ Magazine Adds New Columns, New Editors

Saint-Bruno, Quebec (Ski Press)-Ski Press, the only snowsports publication with integrated ski resort and specialty shop distribution aimed solely at the active winter enthusiast, is pleased to announce expanded coverage for three of winter’s most active categories: snowboarders, women and the new generation of park and pipe skiers.

All three will be well represented in Ski Press in the 2006-07 publishing year.

“Ski Press magazine is everywhere skiers and snowboarders are,” said Ski Press World US Editorial Director, Peter Kray. “Whether it’s on the snow or in the shops, we’re the magazine active skiers and snowboarders use for information and inspiration about what and where they’re going to ride this year. Because everyone on snow picks us up, we’re adding more pages on snowboards, more features for women and a new section dedicated just to jibbers. We aim to ensure we’ve got the best content for everyone”

This season, Ski Press will continue its groundbreaking ski test – with nearly 200 skiers rating the best new skis of the season – and debut the Ski Press Boot Camp, which gives readers a beneath-the-buckle understanding of boots and the feet that love them. In the first issue, there’s a cool new feature on the rodeo world of big mountain ski comps, plus updates on winter’s hottest electronics and the latest SNOLIFE news.

In addition, Issue One — The Gear Issue — will introduce three new sections from three new Ski Press editors.

For snowboarders, Jackson Hole’s own powder-plowing Lora Bodmer (lbodmer@wyoming.com) will preside over The Boardroom, breaking down the latest contest, resort and snowboarder news, with a special section dedicated to the latest and greatest gear. Famed fashionista Jenn Weede (jennweede@earthlink.net) studies the “she” side of snow in SNODIVA, with all the fashion, function, femme and fun the modern snow-woman needs Harvard grad turned Sierra ski bum Graham Gephart (gephart.post@harvard.edu) brings Ivy League smarts to New School culture in Park Hits, filled with quick hits, upcoming events, and latest film, pipe and party tips for twin-tippers.

The first issue of the newly redesigned Ski Press slams into stands at your local specialty retail shop on October 15 – right when real active skiers and snowboarders are getting psyched for the snow. FoMoInfo: go to www.skipressworld.com.