Industry News 10/2/2006

Audi of America Names Factory Design Labs Interactive Agency of Record

Audi of America Names Factory Design Labs Interactive Agency of Record

Denver, CO - October 2, 2006 - Audi of America announced today that Denver-based Factory Design Labs has been selected as their new interactive agency of record. 

Factory Design Labs, the creative agency dedicated to developing unique communication solutions for their lifestyle-oriented clients, will partner with Audi of America to manage their North American websites - audiusa.com and audicanada.ca. Factory will also be responsible for Audi's national online advertising strategy and creative execution as well as all online strategy and creative development for key products and new model launches.

"Audi began a national search in May to enlist a creative and strategic partner to drive our online marketing efforts, " commented Bethany Verrill, Audi of America Online Marketing Manager, "and we selected Factory based on their experience, technical skills and creative energy. We have very big goals and the right agency to execute to our plans."

"Factory as a group of individuals, has a huge passion for the Audi brand," said Scott Mellin, CEO of Factory Design Labs. "Audi has an incredible schedule of new models to be introduced in the next 15 months and we are thrilled to be a partner in this very exciting chapter of Audi. We have a huge respect for the brand, know the product line in great detail and have a fantastic relationship with our local dealers."