Industry News 10/25/2006

Factory Design Labs October Update

Factory Design Labs October Update
Copper Mountain National Print Campaign
An evolution of last year's campaign, this year's ads are targeted at life-balanced enthusiasts and will appear in Ski, Skiing and Outside magazines this fall.

Hot Tuna Website
Hot Tuna's new corporate website was designed to represent the quintessential surf journey... Reposition photos on your screen and scroll thru images on the digital camera...It's like you were there! hottunausa.com.

Boa Technology Product Catalog
To keep up with Boa's rapidly expanding product line and brand partners, Factory refreshed their product catalog for Fall 2006 with updated content and new images.
Optic Nerve VIP Program
Because there is a reason VIP's are very important people, Optic Nerve wanted to make it easy for them to access their favorite shades, so Factory created a VIP card and online VIP store.

Steve Moore joins Factory as the Account Director for the newly awarded Audi of America account. Steve brings seven years of experience from his time at Malenke | Barnhart Interactive and McClain Finlon Advertising.

The second addition to the Account Services Department is Account Coordinator, Landon Bassett who will focus his energy on SCARPA and Palmer Snowboards. Landon has a marketing degree from the University of Utah and previous experience in the outdoor retail community while working at Wilderness Exchange.

Ryan Boyajian joins Factory's Interactive Department as a Flash Developer. Prior to Factory, Ryan worked at Focused Interaction where he was a Front End Engineer.

Also new to the Interactive Department is William Wagner, Factory's User Interface Engineer. Bringing seven years of interactive experience, William was most recently an HTML Integrator for Shopzilla.com in L.A.

Factory's Creative Department has hired Brandon Wheatley as an Art Director. A graduate of the Art Institute of Colorado, Brandon was an Interactive Designer at Xylem Interactive before joining Factory.