Collective International, LLC Signs License Agreement for Sims® with The Sports Authority
October 30, 2006
Collective International, LLC Signs Exclusive Master License Agreement for Sims® Brand with The Sports Authority
(ENGLEWOOD, CO) October 27, 2006 –Collective International, LLC (Collective) and The Sports Authority have announced an unprecedented, exclusive Master License agreement for Sims®. Under the five year Master License agreement, The Sports Authority will retain exclusive rights in the United States to market and sell all categories of Sims® branded action sports lifestyle products including snowboarding and skateboarding hardgoods, snowboarding boots, footwear, apparel and related accessories in all of its stores. The Sports Authority is one of the largest sporting goods retailers in the nation operating over 400 stores in 45 states.
“Sims has tremendous growth opportunity for The Sports Authority across several action sport product categories,” said Bruce Pettet, president and CEO for Collective. “We feel The Sports Authority will serve as an ideal partner to showcase and elevate Sims’ formidable brand equity while ensuring the long term interests of the brand.”
Tom Sims is an action sports icon and a legend in the histories of surf, skate and snowboarding. Sims personally holds a number of skate and snowboarding titles. Sims’ contributions to action sports as an athlete and product innovator are unmatched and have helped create a foundation for the industry today. He has been instrumental in pioneering the concept of athlete endorsement and athlete-driven product development throughout the last three decades. Tom Sims’ namesake Sims® brand began in 1963 when he introduced the world’s first snowboard, launching an entire sport and culture. Since then, Sims® has grown as a globally recognized action sports brand, introducing a number of industry firsts including the first women’s specific snowboard design and the first high back binding, among others.
“The Sims brand is an action sports industry pioneer and carries an immense recognition among our customers across the country,” said David Campisi, president of The Sports Authority. “Collective delivers succinct design and marketing tools that will help us grow the Sims brand to its full potential in all our stores.”