Industry News 10/31/2006

THE BLOCK at Big Bear Gives You Wings!

THE BLOCK at Big Bear Gives You Wings!

THE BLOCK Hotel Partners With Red Bull in Big Bear

September 28, 2006  -  THE BLOCK Hotel is proud to announce a new partnership with Red Bull energy drinks.  All guests at THE BLOCK at Big Bear will enjoy free energy drinks compliments of Red Bull.

"Red Bull is the leader in energy drinks and THE BLOCK is the leader in snowboarder accommodations, so it just makes sense that we would work together," says Liko Smith, Managing Owner of THE BLOCK.  "The snowboarding culture and Red Bull have been intertwined for years, we're glad to continue to the tradition, " he finishes.

THE BLOCK Hotels are "The World's First Snowboarder Hotels," created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. The Group owns THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles in Penthouse (November 2005 Issue), YRB Magazine (November 2005), and VIBE (December 2005 Issue), as well as being featured in Inc. Magazine as one of the trends to watch for 2005.

The hotels feature the most inventive rooms in the hotel industry, "Signature Suites" by companies such as DVS Shoe Co, Transworld Snowboarding Magazine, Jones Soda Co, Zoo York, SPY Optic, Napster, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a "Liberty Lounge" by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms exist at both hotels created by Delta 9 and Season Five clothing companies respectively.
All guests receive free energy drinks, energy bars, popcorn, DVD movies, and PS2 games, as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with PS2 game consoles, boot/glove dryers, cordless phones and ipod compatible mini boom boxes and 56" Widescreen HD Televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean "Blotto" Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.
More information can be obtained at