Industry News 10/31/2006

Spy Optic Appoints Elizabeth Randall as Manager of Corporate Communications

Spy Optic Appoints Elizabeth Randall as Manager of Corporate Communications

Carlsbad, California -- October 25th, 2006 – Spy Optic is pleased to announce the hiring of Elizabeth “Liz” Randall as of Manager of Corporate Communications. Effective immediately, Elizabeth will be overseeing all Public Relations and Communications functions including media relations, corporate news, product launches, athlete press, and advertising buys.  She will report directly to Fran Richards, Vice President of Marketing.
 
Elizabeth comes to Spy with a strong background in both action sports and eyewear. A San Diego native, she recently moved back home after three years in Sun Valley, Idaho working for Smith Optics as the Advertising and Public Relations Manager. Prior to Smith Optics, she worked at TransWorld Media in both editorial and production capacities.
 
“Liz brings a wealth of eyewear, goggle and media experience to Spy. Her passion for action sports, pop culture and marketing make her a perfect fit for our growing Spy marketing team. Her previous editorial experience brings great media perspective to our team and will help us to broaden the reach of our industry leading eyewear.”