Industry News 11/1/2006

Podium Aquires Distribution In Germany And Italy

Podium Aquires Distribution In Germany And Italy

















November 1, 2006 - Torrance, California based Podium Distribution, designer, marketing and distributing arm of DVS Shoe Company, Matix Clothing and Lakai Limited Footwear, today announced after ten years of working with Fresh Distribution, the companies will merge, as of November 1, 2006.

The relationship between the two companies has been fantastic and by merging the two, it will be a great opportunity to continue to strengthen and build the DVS, Matix and Lakai brands in Germany and Italy. The infrastructure and staff of Fresh Distribution will remain the same with Ralf Fischer, as Managing Director, continuing to offer the best sales, distribution and customer service to these markets. Fischer will work more closely with the Podium European marketing department headquartered in London as well as the global headquarters in Los Angeles to develop and execute marketing and sales strategies for the brands.

“We are excited about our new subsidiary in Germany, as we have found great success in distributing our three brands through our other European subsidiaries located in the UK, France and Ireland over the past four years,” said Mark Feig, Senior Vice President of Podium Distribution. He added, “This is the second new subsidiary opened this year by Podium, as in early January, Podium Asia in Guangzhou, China was formed.”

www.podiumdist.com