Industry News 11/7/2006

Board-Trac Reports Reveal New Brand Preferences and Spending Behaviors

Board-Trac Reports Reveal New Brand Preferences and Spending Behaviors

As new brands loom large on the horizon and a fresh crop of 10 year-olds emerge while tenure is extended on boards of choice at the other end of the age spectrum, a new cycle of spending habits and brand preferences has just begun according to the Board-Trac 2005-06 studies. 

The Board-Trac 2005-06 Waveriding, Skateboarding and Snowboarding studies reveal …

  • New brands are eclipsing the established surf and skate brands for the first time in five years
  • Brands like KR3W appear on the top ten lists bumping up against Volcom and Billabong while established outdoor brand Patagonia breaks through to surfers in a big way showing up on the top ten list of favored board shorts brands.
  • 76% of surfers are over 20 years of age
  • 41% of skateboarders are 16 to 21 + and the 12 to 16 year old age segment of skateboarders grew 15% in two years.
  • Skateboarders are spending well over $100 per month on themselves and have increased their online purchasing by 12% over the last three years.
  • Snowboarders have also been active shopping online with an increase of 60% over the past three years.

The 2005-06 Board-Trac Snowboarding, Waveriding and Skateboarding reports are now available at www.board-trac.comfor $1,250 to 1,650.  Other studies available from Board-Trac include the annual Size of the Action Sports Market, Action Sports Girl and the ASR/Board-Trac Retail report and are currently being offered in bundled specially priced packages at www.board-trac.com/pages/show2006.html

In addition, Board-Trac offers an annual subscription program called Trend Watch featuring charts and information from presentations, seminars and articles written by Board-Trac principals.

Board-Trac is a marketing company that specializes in syndicated and proprietary market research for the action sports industry.   Board-Trac studies track the lifestyles and purchasing habits of people who participate in or are influenced by board sports.  The reports are designed to give subscribers the information they need to be competitive in an ever-crowded market, to learn about their consumer, what they like, what they dislike, how to reach them, what to say and where to say it.

For more information on the Skateboarding, Snowboarding and Waveriding reports contact Board-Trac at 949-858-9095 or Marie Case on her direct line (949.721.8422), or visit the web site at www.board-trac.com.