Industry News 11/9/2006

MFM Selects Snowboarders For THE BLOCK Party 2006 Bash!

MFM Selects Snowboarders For THE BLOCK Party 2006 Bash!

November 8, 2006, S. Lake Tahoe, CA  -  THE BLOCK '06 Rider Invitations have gone out for the VIP Snowboarders selected to compete at THE BLOCK Party 2006. The event will be held December 8,9,& 10 in S. Lake Tahoe, CA. The rail contest is being hosted by Sierra at Tahoe, the premiere resort for snowboarders in S. Lake Tahoe. THE BLOCK Party is Sponsored by THE BLOCK Hotels, Boost Mobile, Vex nightclub (Harrahs Resort), Bills Casino and the new Club Blu (MONTBLEU Resort). Only the first 20 riders to RSVP will be accepted, so the pressure is on for all snowboarders to contact BLOCK Party '06 Event Coordinator, Gary Hansen.

Gary Hansen can be reached at telephone 562.331.2249 or gary.hansen@cox.net. Mr. Hansen was selected as BLOCK Party coordinator after a nationwide search and a 3-day competition filmed in S. Lake Tahoe by the G4 network for THE BLOCK show airing on January 15. ALL SNOWBOARDERS NEED TO RSVP BY December 1, 2006. *The contest will be filmed for television, reaching approximately 60 million viewers

"MFM has delivered once again; an incredible list of riders," says Liko Smith, Managing Owner of THE BLOCK Hotels..."Now the only question is which 20 riders are going to be the ones that respond the quickest."  All riders at THE BLOCK party are going to be treated like kings. "From the minute they arrive at the hotel, until they finally manage to stumble back to their cars, planes or buses...this is going to set a new standard as it does each year," Smith finishes. All proceeds from THE BLOCK Party are used for the event and the remainder is paid to contest winners.

ALL rooms at THE BLOCK are donated to the event. NO rooms are for sale at THE BLOCK. Rooms for THE BLOCK Party 06 can be reserved by calling The Cedar Lodge Motel (adjacent to THE BLOCK), Harveys and Harrahs Resorts and the MONTBLEU Resort in South Lake Tahoe (group code THE BLOCK).

THE BLOCK Party '06 Invited Riders :

  1. MFM
  2. Joey Sexton
  3. Louie Veto
  4. Sammy Luebke
  5. Scotty Arnold
  6. Jed Anderson
  7. Chad Otterstrom
  8. Lucas Magoon
  9. TJ Schneider
  10. Eddie Wall
  11. Mike Burton
  12. John Jackson
  13. Eric Jackson
  14. Cory Cronk
  15. Aaron Bittner
  16. Justin Bennee
  17. Travis Parker
  18. Simon Chamberlaine
  19. Mike Cassanova
  20. Mikey LeBlanc
  21. Darryl Mathis
  22. Bode Merril
  23. Eric Christenson
  24. Ricky Tucker
  25. Zack Leach
  26. Casey Neefus
  27. Seth Hout
  28. Zack Halejake Divine
  29. Jimmy Tomer
  30. Travis Rice

THE BLOCK PARTY 06 Event Outline:

Friday December 8, 2006 - Welcome Party at Bills Casino, Live Entertainment, DJ's, Fight Club, VIP Afterparty at Vex Nightclub inside Harrahs (bottle service)

Saturday December 9, 2006 - Free lift passes to Sierra at Tahoe, VIP Rail Contest, VIP Live Concert Afterparty hosted by Boost Mobile at Blu Nightclub

Sunday December 10, 2006- Recovery "hair o' the Dog" BBQ at THE BLOCK at Tahoe, shuttles to Reno Airport

THE BLOCK Hotels are "The World's First Snowboarder Hotels," created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. THE BLOCK WILL BE FEATURED ON G4 AS PART OF THE REALITY SERIES "THE BLOCK" (airing January 15, 2007). The Group owns THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles in Penthouse (November 2005 Issue), YRB Magazine (November 2005), and VIBE (December 2005 Issue), as well as being featured in Inc. Magazine as one of the trends to watch for the future.

The hotels feature the most inventive rooms in the hotel industry, "Signature Suites" by companies such as DVS Shoe Co, Transworld Snowboarding Magazine, Jones Soda Co, Zoo York, SPY Optic, Napster, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a "Liberty Lounge" by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms exist at both hotels created by Delta 9 and Season Five clothing companies respectively.
 
All guests receive free energy drinks, energy bars, popcorn, DVD movies, and PS2 games, as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with PS2 game consoles, boot/glove dryers, cordless phones and ipod compatible mini boom boxes and 56" Widescreen HD Televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean "Blotto" Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.
 
More information can be obtained at www.theblockhotels.com.

Investors include Professional Snowboarders Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean "Blotto' Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckman, Scott Heckman, Doug Harley and Andy Wright.

THE BLOCK: a Snowboard Hotel chain created "For Snowboarders, By Snowboarders."

Smith and Montoya plan to open 20 locations within the next 5 to 7 years.