Industry News 11/10/2006

ASR Promotes from Within

ASR Promotes from Within

Malia Murray Promoted to Sales Manager, Dan Moylan to Senior Account Executive

San Juan Capistrano, CA (Nov 10, 2006) – ASR is proud to announce the promotion of Malia Murray to Sales Manager and Dan Moylan to Senior Account Executive.  In their new roles, Malia will be responsible for the direction of ASR sales and the show floorplan, while Dan will be working to grow key relationships and develop new segments of ASR.

“We couldn’t ask for more from a sales team. Murray, Moylan and Estes know the action sports industry landscape, have proven trade show and publishing sales experience, and a firm grasp on marketing and retail segments,” says Andy Tompkins, ASR Group Show Director. “ASR’s new structure will allow it to reach out to new and emerging brands, while growing existing partnerships, and developing more compelling events for retail buyers and media”. 

Murray will be charged with organizing ASR’s sales efforts to be timely, relevant and customer focused.  Moylan’s vast knowledge of the industry as a whole will continue to bring exciting brands and boutique labels to ASR. Together with Jennifer Estes, ASR Account Executive, the team is responsible for exhibitor relations, booth sales and development of sponsorship packages for ASR January, September and Holiday.

Potential and current ASR exhibitors can contact:
Malia Murray
ASR Sales Manager
maliamurray@vnuexpo.com
949.226.5751

Dan Moylan
ASR Senior Account Executive
dmoylan@vnuexpo.com
949.226.5781

Jen Estes
ASR Account Executive
jestes@vnuexpo.com
949.226.5752

Be sure to catch ASR in San Diego - Next show hits January 25-27, 2007
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ABOUT ASR
ASR, a division of VNU Expositions, is a full service tradeshow whose goal is to create, market and produce high quality tradeshows and educational conferences.  ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture.   ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with Spring and Summer season shows in San Diego and ASR Holiday in Orange County. For additional information regarding ASR, please contact Lora Bodmer at Deep Communications by phone, 949.200.7134, email,
lbodmer@wyoming.com, or check out www.asrbiz.com.