Industry News 11/14/2006



Boost loopt Enables Today’s Youth to Keep in Touch with Real-Time Location Maps, Status Messages, Photos and more Directly from their Boost Mobile Phones


IRVINE, CALIF. AND NEW YORK CITY — Boost Mobile® and loopt™ today announced the first-of-a-kind location-based social mapping service that enables young mobile phone users to share their location, status messages, photos and other on-the-go experiences with friends from their Boost Mobile phone.  Unlike other social location services, Boost loopt, available to all Boost users on November 20, automatically updates the location of everyone in a private network of Boost customers and displays that information directly on a map on the phone. Boost loopt even sends an alert when a friend in the network is near, putting an end to missed connections in the mall, at the movies or around town.


Boost loopt also brings geo-tagging capabilities to a major U.S. wireless carrier for the first time. The service’s journaling feature allows mobile users to “geo tag” locations and captures their experience with friends in their private network.


“Fourteen to 25-year-olds are committed to their social circles and constantly want to know where their friends ‘are at.’  They also comprise the majority of Boost Mobile’s customer base.  Could there be a more perfect marriage?” said Craig Thole, director of value added services, Boost Mobile.  “We already know that exclusive pay-as-you-go services, such as Boost Walkie Talkie, have proven to be very sticky with our customers and we expect Boost loopt to see similar interest on our network.”


Boost Mobile is offering Boost loopt to its customers with java-enabled handsets for free through the remainder of 2006.  Starting January 2007, Boost loopt will be offered on a Pay-As-You-Go basis for $2.99 per month with the first 30 days free.  Beginning November 20, Boost customers may download Boost loopt directly from their Java®-enabled Boost Mobile phone or from Boost LIVE at  

Boost loopt also protects the privacy of its users by incorporating a variety of safety features and privacy controls.  For example, users of the Boost loopt service must give permission allowing others to have access to their location. For more information about Boost loopt safety tips, terms of use and privacy notice, visit 

“The young and social subscribers of Boost are the perfect audience to inaugurate this new and innovative service,” said Loopt founder Sam Altman. “Boost’s tagline asks the question ‘Where you at?’ And now loopt’s social mapping service can answer that question for every Boost Mobile user.” 

Today, Boost Mobile and loopt announced the launch of Boost loopt with a major event in New York City’s Times Square. At the same time they kicked off a promotion which, beginning November 20, gives Boost subscribers and others in the New York City metro area the ability to win daily prizes including, but not limited to tickets to Knicks home games, consumer electronics, music, movies, concerts and much more. Over the six week period, these New York Boost subscribers and other entrants will encounter approximately 130 random event invitations listing the times and locations of where the Boost loopt Market Manager will appear.   

Boost Mobile customers can use Boost loopt to connect with their friends and locate the Market Manager, in order to claim the daily prize. Winners will be selected based on their ability to get to the event invite location first with a friend and demonstrate that they have Boost loopt service on their phone.  The promotion is available to U.S. residents and includes a national sweepstakes overlay. For more information about the promotion and sweepstakes, and to sign up or obtain a copy of the official rules, visit  Boost loopt will also be promoted via a multi-million dollar marketing campaign that commences this month on cable television and other national outlets.  

The Boost Mobile agreement is the first major partnership for Silicon Valley-based loopt, which was founded last year by Sam Altman while he was a student at Stanford University 

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at 

About loopt

loopt is a Palo Alto-based startup building a revolutionary social mapping service to change the way people use mobile phones to keep in touch with their friends. Using new location-based technologies, loopt lets you know where your friends are by automatically updating maps on your mobile handset and the web. loopt also lets you send messages to nearby friends or receive automatic alerts when they’re nearby so that you never miss an opportunity to meet. With loopt, mobile subscribers put themselves on the map.  Earlier this year, loopt announced a $5 million Series A financing led by venture capital firms Sequoia Capital and New Enterprise Associates, the same firms that helped found Google and TiVo among many other technology innovators. loopt has launched on Boost Mobile and will be available on most major US carriers in the future.