Industry News 11/29/2006

MFM and THE BLOCK Announce Final List of Riders!

MFM and THE BLOCK Announce Final List of Riders!

THE BLOCK Party 2006

November 29, 2006, Las Vegas, NV- THE BLOCK has finalized it's list of Riders for THE BLOCK Party 2006. The riders were selected by MFM and THE BLOCK hotels and reduced to 30 after over 100 snowboarders applied. All riders will compete in a non-competitive jam format event at Sierra at Tahoe on December 9, 2006, as part of the annual BLOCK Party 2006 hosted by THE BLOCK, Boost Mobile and Sierra at Tahoe. The rail jam is being co-sponsored by Monster Energy Drink.
 
THE BLOCK Party was created by BLOCK Hotel founders MFM and Liko S. Smith in 2003 and has since become the premiere non-scheduled event of the snowboard industry. "Marc and I wanted to create an event that kicks off winter with a huge party, during a time that helps the community, and includes most of our friends, which happen to be a lot of professional snowboarders...who knew?”...says Liko S. Smith, Managing Owner of THE BLOCK Hotels. "Our partners in Lake Tahoe have really stepped up to the plate to make this year’s event another record breaker; just like the previous two," he finishes.
 
THE BLOCK PARTY SCHEDULE:
 
DECEMBER 8TH
-Welcome Reception at  THE BLOCK HOTEL until 8:00pm  
-Welcome Party at Bill’s Casino hosted  by Nitro Snowboards featuring THE Jaegerettes and drink specials from Jaegermeister (21 and up, open to public)  
-Live sponsored  entertainment with DJ MYG and KABLE ROC from the PDX and drink  specials  
-FIGHT CLUB - (We  don’t talk about Fight Club)  
-"Snowboarders Ball" at VEX Nightclub hosted  by MFM and Liko S. Smith

DECEMBER 9th -SIERRA AT TAHOE –  MFM’s MONSTER SCHOOLYARD RAILJAM\
*The contest will be filmed for television, reaching approximately 60 million viewers
 
DECEMBER 10th
“Hair of the Dog” Recovery BBQ at THE BLOCK with Burgers, and Beverages

Final List of Riders:
  MFM
  SAMMY LUEBKE  
  JOEY SEXTON
  LUCAS MAGOON  
  TJ SCHNEIDER  
  EDDIE WALL  
  MIKE BURTON
  JOHN JACKSON  
  ERIC JACKSON  
  CORY CRONK  
  AARON BITTNER  
  JUSTIN BENNEE  
  STEVIE BELL  
  JONAS MICHILOT
  MIKE CASSANOVA  
  CHAD OTTERSTROM  
  LOUIE VITO  
  BODE MERRIL  
  ERIC CHRISTENSON  
  RICKY TUCKER  
  ZACK HALE  
  ADAM DOWELL
  LOREN RICHARDSON
  TRAVIS PARKER
  SIMON CHAMBERLAIN
  SCOTTY ARNOLD
  DERRICK DENNERSON
  DEAN BARBIER
  GREG MAXWELL
  JIMI TOMER
  MAX LEGENDRE  
 
THE BLOCK Hotels are "The World's First Snowboarder Hotels," created by Professional Snowboarder Marc Frank Montoya and Las Vegas Hotelier Liko S. Smith. The Group owns THE BLOCK at Tahoe in South Lake Tahoe, CA and THE BLOCK at Big Bear in Big Bear Lake, CA. The hotels have been featured on MTV, Fuel, The Learning Channel, CNN, and countless magazines including articles in Penthouse (November 2005 Issue), YRB Magazine (November 2005), and VIBE (December 2005 Issue), as well as being featured in Inc. Magazine as one of the trends to watch for 2005.
 
The hotels feature the most inventive rooms in the hotel industry, "Signature Suites" by companies such as DVS Shoe Co, Transworld Snowboarding Magazine, Jones Soda Co, Zoo York, SPY Optic, Napster, Nikita clothing, Bear Mountain Resort, Boost Mobile, Vestal Watches and others. There is also a "Liberty Lounge" by Liberty Board Shop of Southern California in Big Bear and the NJB Lounge in Lake Tahoe by NJB Clothing. Poker rooms exist at both hotels created by Delta 9 and Season Five clothing companies respectively.
 
All guests receive free energy drinks, energy bars, Pabst Blue Ribbon (21+), popcorn, DVD movies, and PS2 games, as well as free wi-fi access and board waxing in a personal waxing room created by BLUEBIRD Wax. All rooms come equipped with Gravity Suspension Racks, PS2 game consoles, boot/glove dryers, cordless phones and ipod compatible mini boom boxes and 56" Widescreen HD Televisions (Big Bear), as well as original wall art photography by Burton Principal Photographer Dean "Blotto" Gray, Technine Photographer Ethan Fortier, and Snowboard Industry Photographer Andy Wright.
 
More information can be obtained at
www.theblockhotels.com<http://www.theblockhotels.com/>

Investors include Professional Snowboarders Travis Parker, Mikey LeBlanc, Joni Malmi, Jussi Oksanen, JJ Thomas, Kurt Wastell, Chris Coulter, and Devun Walsh and professional skateboarder Rob Dyrdek, as well as other industry veterans such as Dean "Blotto' Gray, Ethan Fortier, Travis Wood, Stan Yu, Carter Katz, Brock Heckman, Scott Heckman, Doug Harley and Andy Wright.

THE BLOCK: a Snowboard Hotel chain created, "For Snowboarders, By Snowboarders."

Smith and Montoya plan to open 20 locations within the next 5 to 7 years.