Industry News 12/4/2006

GoPro, KCPR Announce Public Relations Partnership

GoPro, KCPR Announce Public Relations Partnership

PESCADERO, Calif. (Dec. 1, 2006) – GoPro announces that Kristin Carpenter Public Relations, Inc. will be handling public relations for the company effective immediately.

GoPro has revolutionized in-sports photography and videography with its commitment to making it easy to use a camera during your favorite sports and activities. The film HERO camera has been a hit since 2004, and its new line of Digital HERO cameras make it easier than ever to shoot digital photos and video during life’s most exciting moments.

KCPR is a boutique public relations agency that specializes in the outdoor, snowsports, fitness, lifestyle and travel markets, located in Durango, Colo.

GoPro’s Digital HERO line of cameras, chosen as one of Outside Magazine’s HOT 100 products of 2006, feature a mini digital camera housed in a shockproof/waterproof, wrist-mounted polycarbonate case. Its innovative design allows it to also strap to kayak paddles, handlebars, and other gear for instant access and convenience during outdoor pursuits. No more rummaging around in your pack or pocket for the camera…with the Digital HERO, you’ll never miss an on-the-fly photo or video opportunity again.

GoPro will be expanding its Digital HERO line in January. GoPro believes the Digital HERO is the smallest waterproof digital camera in the world, and certainly it is the most convenient.

GoPro is a Northern California-based manufacturer of patented digital wrist cameras and accessories for sports. Since 2004, GoPro has been dedicated to making it easy for people to shoot digital photos and video during their favorite sports and activities. Whether you are surfing or skiing with friends, paddling your favorite river or simply hiking your favorite trail, GoPro is designing and building digital cameras and accessories that make it easy for you to capture footage that makes you look like a Hero. Additional information is available at www.goprocamera.com.