Industry News 12/6/2006

Builders Set for ASR/SIMA Board Builders’ Pavilion Debut

                                                         
Builders Set for ASR/SIMA Board Builders’ Pavilion Debut

Over 20 brands and events highlight the surf hard goods market at ASR January

San Juan Capistrano, CA (December 6, 2006) – Putting the spotlight on individuals who shape, create and innovate products to further surfing, ASR and SIMA have created a special area dedicated to the surf hard goods market. Over 20 surfboard shapers and surfboard material producers have signed on to exhibit in the ASR/SIMA Board Builders’ Pavilion. The ASR/SIMA Board Builders’ Pavilion will debut January 25-27th at ASR in San Diego.
 
“We are always looking for ways to keep what is at the root of the industry, hard goods, prominent at ASR,” says Andy Tompkins, ASR Show Director. “The Pavilion will allow us to open ASR up to smaller and mid-sized surf hard goods producers, while providing an educational and networking arena for retailers.”
 
The 3,000-square-foot ASR/SIMA Board Builders’ Pavilion will be centrally located on the ASR January show floor, making it convenient for busy retailers and media to stop by.  The open, community setting on blue carpeting, with signage directing retailers to the area will be easy to find. In the Pavilion, ASR attendees can learn more about the board building market and network in a relaxed environment. The goal is to increase retail attention and knowledge of this vital and creative segment of the surf industry.
 
“The Board Builders’ Pavilion is designed to be informative, relevant, and interactive,” said Bill Bahne, chairman of SIMA’s Board Builders’ Special Interest Group. “The Board Builders’ Pavilion should increase retail attention and knowledge of this vital and creative segment of the surf industry, while allowing board builders to exhibit at the show in a cost-effective and dynamic way.”
 
Over 20 shapers and surfboard accessory brands, foam and epoxy companies are scheduled to exhibit in the Board Builders’ Pavilion, including the east coast’s WRV, Hawaii’s Bushman, Orange County’s Hamish Superstix and classics Dewey Weber and Linden will have the chance to exhibit at the show in a dynamic way. ASR and SIMA hope that the gathering of board builders will provide a platform for directing the future of surfboard building.
 
Several features will help draw attention to the Board Builders’ Pavilion. Reef’s Board Build-Off will showcase the work of thirteen San Diego based shapers including pro surfer Rob Machado.  Proceeds from the auction of the boards will benefit a charity of the shaper’s choice. The Surfing Heritage Foundation is bringing 5 historic boards from its collection to display inside the Pavilion. In addition to the ASR/SIMA Board Builders Pavilion, Hobie will help spotlight board building by turning half of its booth into a live shaping tent featuring the work of shaper Terry Martin and others.