Industry News 12/7/2006

Spy Optic Reorganizes Southern California Reps

Spy Optic Reorganizes Southern California Reps

FOR IMMEDIATE RELEASE: Carlsbad, California - December 6th, 2006 - Spy Optic announces changes within our Southern California rep force in the Orange County and Los Angeles territories.

Effective immediately, rep Nik Hennessee will be transitioning from his present territory of Los Angeles to the Orange County region. Due to pressing family matters, existing OC rep Todd Madsen will be moving to Northern California. He will be greatly missed and always considered a member of the Spy family.

In Los Angeles, Todd Griffiths will be taking over the region from Nik Hennessee. Todd Griffiths comes to Spy with more than six years of repping the LA territory for Oakley. We are excited to have him on board and his experience with LA retailers and eyewear product will make this a smooth and quick transition.

Nik Hennesse has been representing Spy Optic in Los Angeles for over five years and resides in Huntington Beach, so he is very familiar with both Spy and the account base in his new area. Nik has been an important participant in Spy's success in the LA market, and we are thrilled to have him now working in the OC.

 

About Spy

Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy's principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, BMX, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy's innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).