Industry News 1/16/2007

Spy Optic Appoints Pete Andersen as Snow Segment Manager


Spy Optic Appoints Pete Andersen as Snow Segment Manager

Carlsbad, California – JANUARY 15TH, 2007 – Effective immediately, Spy Optic has brought on Pete Andersen to oversee its Snowboard category. Andersen’s role will encompass managing all marketing and team aspects of Spy’s snowboard involvement, including promotions, athlete management, media outreach and content development.

Andersen comes to Spy with an extensive snowboarding background—first as a professional athlete and member of the infamous B.C.-based Wildcats, as an announcer/MC for numerous Canadian Snowboard events such as the World Ski and Snowboard Festival in Whistler, and as a writer for a number of the world’s most-respected snowboard magazines including TransWorld Snowboarding and SBC Snowboard Canada. In addition, Andersen has also recently been contributing to Spy’s multimedia cache by filming and editing the Spy teams travels across the globe.

Andersen will report to Spy’s Sports Marketing Manager Rudy Vasquez. Vasquez comments, “We are psyched to have Pete on board with Spy. I knew through his previous media contributions to our marketing efforts that his drive, work ethic and credibility in the snow world make him the perfect fit.  We are excited to see where he will take this program and know it will be nothing but a great direction for our team and our brand.”

The Spy Optic snowboard team is currently on the road competing, filming and shredding across the US, Canada and overseas. Watch out for them at X Games 11 in Aspen—Marc Frank Montoya, Priscilla Levac, Brad Martin and newly-signed Louie Vito will be battling the rest of the big guns for X Games gold live on ESPN from January 25th through 28th.

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About Spy

Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, BMX, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment.  Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design.  Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).