Industry News 1/18/2007

I/O Biocompatibles to Unveil Groundbreaking Wool Technologies at SIA


I/O Biocompatibles to Unveil Groundbreaking Wool Technologies at SIA
Choose to “Ride Wool” with I/O’s Renewable, High Performance Products

January 17, 2007, Encinitas, CA . . . One of the most innovative up-and-coming apparel companies to exhibit January 22-25, 2007 at the SIA tradeshow in Las Vegas will be I/O Biocompatibles, an action sports wool manufacturer that’s spearheading an apparel revolution through wool technology. I/O’s F/W 07-08 collection features natural technical pieces with core freeride styling and proprietary fabric and print technologies. Partnership with Michell Pty of Australia makes I/O the first wool brand to vertically control its supply chain, from fiber to yarn to fabric, or what the brand has dubbed from “Sheep-to-Shelf.”

Two of the highlight pieces of the F/W 07-08 debut collection are the FC Hoody and the Digi Camo Crew:

FC Hoody:  For the first time, an aggressively styled action sports hoody will utilize all of wool's natural attributes: anti-odor, thermal regulation, and moisture wicking. The 100% merino Boucle fabric is a true wool fleece developed by I/O Biocompatibles, and this is no plastic-y synthetic blend athletes have been forced to ride in since the 1980’s.  With no toxic VOC's, the FC Hoody is the ultimate piece for hiking the pipe and hitting kickers.  Football Club or Fight Club, the FC Hoody is arena-worthy for David Beckham or Diego Sanchez.

Digi Camo Crew: For centuries, wool has been known as the best all-season gear for hard conditions. Now the itch is gone, thanks to I/O’s superfine handle. To change the perception of wool's conservative styling, I/O introduces the digital camo line of baselayer.  I/O’s in-house R&D lab has broken the code of printing on wool and offers these never-before-seen patterns and prints on its Contact baselayer line.

“We control the entire wool supply chain from Sheep to Shelf,” said I/O brand director Robert “Bernie” Bernthal. “This means we control the entire supply chain from the manger, to the farmer, to us, assuring wool quality you won’t find anywhere else. This quality control plus street cred styling makes it easy for team riders Andy Finch, Shaun McKay, Steve Klassen and Xavier Delerue to ride wool with I/O Biocompatibles products as their second skin.”

For more information on I/O Biocompatibles and to see the entire F/W 07-08 line, please go to: www.iobiocompatibles.com
or visit booth #C741 at SIA. 
                               
                                            
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About I/O Biocompatibles:
The only wool manufacturer with a “Sheep to Shelf” solution, I/O Biocompatibles offers intelligent natural fabrics based on the remarkable properties of superfine wool fiber and a science of biocompatible design. With the cooperation of the Michell family’s 150 years of wool expertise on the coastline of Australia’s Southern Ocean, I/O combines the world’s finest wool fiber with advanced fabrication methods to create a new breed of apparel. The I/O product will be available at select retailers throughout the US and Europe beginning in February 2007.