Industry News 1/26/2007

Boa Technology Dials In Presence In Snowboard Category

Boa Technology Dials In Presence In Snowboard Category
Vincent Connolly Added as Account Manager


Steamboat Springs, CO - January 25, 2007 - Boa Technology, the developer of precision lacing systems for performance snowboard boots and outdoor footwear, announced today the addition of Vincent Connolly to the company's Account Service Department. Vin will assume the newly created position of Account Manager for snowboard, skateboard, cycling, and hockey categories, effective February 3, 2007.

"We are excited to announce the addition of Vin Connolly to our Boa Technology team," said Marty Carrigan, VP Sales & Marketing Boa Technology. "Vin's experience and skill set will help Boa continue our growth in the snowboard category and further our vision of making shoelaces obsolete."

An industry veteran with 14 years retail, buying and selling experience in the snowsports industry, Vin is currently the principle Hard Goods and Accessories Buyer for Princeton Ski Shops, the largest outdoor specialty retailer on the New York Metropolitan area. Prior to that he was a Tech Rep for Ride Snowboards. He will finish his obligations with Princeton at SIA.07 before joining Boa Technology at the end of the month.

"The possible applications for the Boa Lacing System seem limitless, and the opportunity to work with the brand during it's global evolution will be a fascinating challenge," said Vin Connolly. "In my position with Princeton Ski Shops, I had first hand experience with the system and the Boa-enhanced models exhibited some of our strongest sell through."

Since 2001, Boa Technology has been used by premium footwear brands on snowboard boots, athletic shoes, golf shoes, ice and hockey skates, cycling shoes, wakeboard boots and other performance footwear.

This year, all of the premium snowboard boot manufacturers have incorporated Boa Technology into their 2008 product lines including: Thirty Two, DC, Vans, K2, Salomon, Ride, Roxy, Flow, Deeluxe, Northwave, Rossignol, Head, and Atomic.

In his new position, Vin will be responsible for the sales, marketing and account service of Boa's premium snowboard, skateboard, cycling and hockey brand partners. A New Jersey native, Vin will relocate to Boa's headquarters in Steamboat Springs, Colorado in February. 

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ABOUT BOA TECHNOLOGY, INC.
With offices located in Steamboat Springs and Denver Colorado, Boa Technology Inc. is the developer of the Boa Lacing System and manufacturer of the Boa reels, lace and lace guides.  Boa is driven to be the world's leader in precision closure systems for premium brands in the sporting goods industry. Boa closure components are sold on an OEM basis to manufacturers who incorporate them into their own designs. Additional information about Boa Technology can be found on the company's website:
www.BoaTechnology.com