Industry News 2/1/2007

K2 Announces End of PROFORMS and SHOPFORMS at NSSRA Annual Meeting

K2 Announces End of PROFORMS and SHOPFORMS at NSSRA Annual Meeting

Mt. Prospect IL --- At the annual membership meeting of the National Ski & Snowboard Retailers Association (NSSRA)during the SIA SnowShow in Las Vegas, Tim Petrick of K2 Action Sports announced that K2 is eliminating all proforms and shop employee forms. Petrick said that, in the future, K2 prostock dealers will be listed on the K2 website. PSIA and other pros will be directed to that list. An official announcement and policy statement will be forthcoming.  

Also in attendance was Bill Irwin of Elan/Dalbello who offered their support to NSSRA position. He assured NSSRA that we can expect an announcement from team Elan/Dalbello in the near future.

“It was evident from attendance and participation at this year’s NSSRA  membership meeting that the group has finally gained traction in its efforts to address the Proforms issue”, NSSRA Chairman Brad Nelson said. Nelson operates HiTempo Ski & Sail, White Bear Lake, Minnesota.  

“It was encouraging that, throughout the SIA show, talks with hardgood vendors indicated that a number of vendors are rethinking their position with regard to proforms and said they will be making changes to their policies,” Nelson concluded.