Industry News 2/12/2007

First Annual Park Crews and Microbrews Spring Jam at Truckee Rodeo Stadium in North Lake Tahoe

First Annual Park Crews and Microbrews Spring Jam at Truckee Rodeo Stadium in North Lake Tahoe

On April 28, 2007 FiftyFifty Brewing Co. will invite skiers and snowboarders to come out to show North Lake Tahoe why Truckee was voted the best ski and snowboard town in the United States. The First Annual Park Crews and Microbrews Spring Jam, hosted at the Truckee Rodeo Stadium, will showcase some of the area’s most dedicated terrain park staff members making an attempt to claim honors for their home mountain by throwing down some of the most innovative, creative tricks in the park.

The event will be complete with bands, kids competition, FiftyFifty Brewing Co. beer and food, raffles, awards ceremony and afterparty.  The First Annual Park Crews and Microbrews Spring Jam will be a great chance to try some new food and beer and watch some quality skiing and snowboarding.

With the increasing popularity of urban skiing and snowboarding around the globe it is beneficial to embrace this phenomenon. The custom feature will be designed to encourage creativity and style, and with multiple minishred choices in the line up, the event is sure to be entertaining.

Fifteen hundred people are projected to attend the event and with a thorough marketing plan in place including radio, print, TV and various community efforts, the Park Crews and Microbrews Spring Jam is a great opportunity for your business to gain valuable exposure to a diverse audience in the Tahoe area.

For more information or to inquire about sponsorship opportunities please contact Josh Smith at Switchback PR + Marketing, Inc., 530.550.2252 or josh@switchbackpr.com.