Industry News 2/12/2007

Instinct Clothing Continues Expansion of European Sales Force


Instinct Clothing Continues Expansion of European Sales Force

February 2007---Santa Barbara based, INSTINCT Clothing continues it’s expansion into the European surf market. Tom Brown, Vice President of Sales and Marketing, is pleased to announce the addition of Gareth Du Toit as new sales agent for the UK market.  “Having lived and surfed in the seaside town of Pembrokeshire, England for eight years Gareth will be an asset to the INSTINCT brand. INSTINCT is lucky to bring Gareth onboard with his sales background and passion for surfing. He lives the INSTINCT philosophy,” states Brown.

Gareth was born in Durban, South Africa, the birthplace of INSTINCT. He has been surfing since the age of six. He competed at the junior district level until immigrating to the UK. Gareth has spent his entire life around the ocean. Prior to joining the INSTINCT sales team he served in the Royal Navy, had a stint as a lifeguard, and was head of sales and marketing for his family business. “My life has always evolved around the sea” comments Gareth. “In Pembrokeshire surfing is a part of the culture. I believe it is a perfect platform on which to promote INSTINCT.  I remember INSTINCT being the embodiment of surfing for me when I was a kid. To be a part of making the brand successful is truly an honor for me.”

INSTINCT is known for it’s surf clothing dating back to the 1980’s. Originally founded by professional surfer Shaun Tomson, the line was one of the most recognized surf brands of its era. With the recent purchase of licensing rights, INSTINCT has re-launched the clothing line and targets toddlers and youth ages 3 to 14.

Contact Gareth at jjunedutoit@aol.com

www.instinctclothing.net