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ASR MediaCast: The All-Access Pass to January’s Show

February 20, 2007

ASR MediaCast: The All-Access Pass to January’s Show
The world’s leading action sports trade show unleashes new video packages from ASR’s floor to a worldwide audience on
San Juan Capistrano, CA (February 20, 2007) – Action sports enthusiasts around the world can now peek into the most exclusive corners of the ASR Trade Expo.  Hear directly from surf, skate, snow, moto and lifestyle decision makers, see future fashion trends months before they hit shelves only on the ASR MediaCast. The MediaCast enables ASR’s energy to thrive online straight up to the next ASR, September 5-7, 2007 in San Diego.
Currently online at and

-The ASR Runway sponsored by Foam Magazine

-An interview with Shaun Tomson about his new book and movie

-An interview with Jay Wilson, CEO of Osiris Shoes, on the state of the skate footwear market

-Clips from the ASR mini-ramp and Matix’s Lord of the Lines contest

-Throughout the spring, find spring, summer and fall fashion previews just before the styles hit shop shelves

“By filming with multiple crews to capture all of the energy and visual information that is unleashed at ASR, we will be able to share the exclusive happenings inside the show walls with the world year-round,” says Alan Gibby, Producer-Director of the ASR MediaCast.
Check back throughout the spring as new features highlight the latest, previously insider only news from the action sports world. The features play in Flash Player 16:9, are downloadable in Quicktime or Windows Media. Also on the ASR MediaCast, over 70 still photos are captured for an in-depth, all angles slideshow. All ASR video content is available to strategic partner media Websites via our MediaCast FTP site. Broadcast quality footage from ASR is available to accredited news agencies and networks through
[email protected].

-MediaCast partner sponsors include: Oakley, Hurley, Roxy, Billabong and Quiksilver

-MediaCast Media partners include: Surfline, Transworld Media, Primedia Action Sports Group and BigDaddy Media

-Viewers can download the ASR MediaCast music tracks they like right on the Website’s virtual CD courtesy of Blue Maze Entertainment

-Viewers can search and access the features for the next 6 months on Action Archives, iTunes, Google Video, Yahoo Video and other ASR affiliated sites


ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with Spring and Summer season shows in San Diego and ASR Holiday at the Orange Country Fairgrounds. For additional information regarding ASR, please contact Lora Bodmer at Deep Communications by phone, 949.200.7134, email,
[email protected], or check out