ASPT Dew Tour Announces Rebranding Initiative
February 27, 2007
ASPT Dew Tour Announces Rebranding Initiative
Dew Action Sports Tour Renamed as ASPT Dew Tour, The Action Sports Pro Tour
NEW YORK – February 26, 2007 – The ASPT Dew Tour, the Action Sports Pro Tour, today announced a rebranding initiative and will move away from the moniker used for the past two years, the Dew Action Sports Tour. The ASPT, or Action Sports Pro Tour, will become the umbrella brand of the organization with the ASPT Dew Tour remaining as the premiere summer action sports tour.
“The new ASPT mark and logo provide our property with a consistent messaging and the opportunity to expand under one umbrella,” said Wade Martin, President of the ASPT Dew Tour. “Not unlike NASCAR or the PGA Tour, we want the ASPT to be seen as the gold standard in competitive action sports.”
The new name and logos were unveiled earlier this month at the annual ASPT Dew Tour summit on February 7, 2207. The ASPT Dew Tour logo retains a similar look and feel to the Dew Action Sports Tour logo, allowing partners to seamlessly integrate the ASPT Dew Tour mark into their marketing communication for the 2007 season.
Event Date Location
Panasonic Open June 21-24 TBD
Right Guard Open July 19-22 Cleveland, Ohio
Vans Invitational Aug. 16-19 Portland, Ore.
Toyota Challenge Sept. 20-23 Salt Lake City, Utah
PlayStation® Pro Oct. 18-21 Orlando, Fla.
Entering its third year, the ASPT Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2006 ASPT Dew Tour totaled nearly 250,000 and had an average of 38 million viewers tuning in via NBC and USA each year. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup which will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2006 Dew Cup winners include Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Anthony Napolitan (BMX Dirt), Daniel Dhers (BMX Park), Bucky Lasek (Skateboard Vert) and Ryan Sheckler (Skateboard Park). A complete 2007 schedule will be announced in the coming weeks.
About ASPT Dew Tour:
Owned by NBC Universal and Live Nation, the ASPT Dew Tour, the Action Sports Pro Tour, debuted in June 2005 and consists of five major, multi-sport events with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool based upon year-end standings. NBC and USA Network combine for exclusive ASPT Dew Tour coverage with the largest combined network and cable commitment in action sports. The ASPT Dew Tour is distributed in over 230 million homes worldwide and in over 100 countries. The Tour features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, and at season’s end, the Tour awards champions in the six disciplines with the Dew Cup. Key lifestyle elements at each Tour event include the festival village with video gaming and interactive events, as well as live cutting edge music. The ASPT Dew Tour returns all of its founding partners including Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors). Associate partners include MasterCard, Mongoose®, Slim Jim and Verizon Wireless. More information can be found at www.dewtour.com.
About NBC Universal:
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
About Live Nation:
Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Live Nation operates more than 60 websites globally. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." For more information regarding Live Nation and its businesses, please visit the company's website at www.livenation.com.