Industry News 3/13/2007

Masekela and Friends Participate in Rock Paper Scissors Fundraiser for Stoked Mentoring

Sal Masekela, Joy Bryant, Michael Rapaport and Kelly Monaco Participate in Rock Paper Scissors Fundraiser for Stoked Mentoring

Leading Board Riding Charity Brings Celebrities and The Action Sports Industry to Throw Down for a Good Cause

Los Angeles – March 14, 2007 – Stoked Mentoring, the non-profit action sports organization, is partnering with the United States of America Rock Paper Scissors league (USARPS) for the “First Annual Celebrity Rock Paper Scissors Tournament and Fundraiser.”  Proceeds from the March 17 event, held at Marvimon in Los Angeles, will be used to benefit Stoked’s Surf, Skate and Snow Mentor programs.
Presented by Bud Light and Mountain Dew, the fundraiser will match celebrities and action sports athletes against the general public for a no-throws barred friendly competition.  With bragging rights at stake, competitors will be planning their strategies for minutes, if not hours, ahead of time to make sure the one shot at toppling an elite celebrity is not wasted. The winner gets two round trip tickets from Jet Blue.

“RPS is something we all can enjoy, regardless of our athletic ability on a board or with a ball.  It’s a level playing field for everyone and a perfect game to tie into our fundraising efforts,” said Sal Masekela, Stoked co-founder, X-Games announcer and co-host of the E! Channel’s Daily 10.  “Our RPS event is guaranteed to be a good time, for a good cause.  It doesn’t matter if you’re one of the world’s best skateboarders or a mainstream celebrity, you’ll still have fun!”

Stoked Mentoring & USARPS League Tournament & Fundraiser Presented By Bud Light & Mountain Dew.

Date/Time: Saturday, March 17, 2007
6:30 – 8pm: VIP Reception & Hors d’oeuvres / 8pm – Midnight: Tournament, Silent Auction, & DJ
Location: Marvimon / 1411 North Broadway / Los Angeles, CA 90012

Anyone interested in participating in, sponsoring the event, or confirming celebrity attendance can find additional details by visiting


About Stoked Mentoring:
ounded in 2005 by Steve Larosiliere and Sal Masekela, Stoked Mentoring, Inc. exists to develop “Successful Teens with Opportunity, Knowledge, Experience and Determination” through mentoring relationships involving action sports. Stoked connects “at-risk” young people and successful professional adults to learn a new non-traditional sport (surfing, skateboarding, or snowboarding). Through hands-on partnerships with social service agencies, Stoked executes several bi-coastal programs on a yearly basis, including Snow Mentor, Skate Mentor and Surf Mentor.  Stoked Mentoring is a privately run non-profit organization with 501(c)(3) status.  For more information on Stoked Mentoring and how to become a part of its various programs, visit online