Industry News 3/18/2007

SIA Appoints New Director of Marketing and Communications

SIA Appoints New Director of Marketing and Communications

McLean, VA, (March 14, 2007) -- SnowSports Industries America (SIA) is pleased to announce the recent hiring of its new Director of Marketing and Communications, Leslie Groves. No stranger to the wide world of sports, she has been tapped to implement several of the associations’ new marketing programs geared towards moving snow sports product in addition to overseeing all trade marketing and public relations efforts.

Groves officially came on board the association during the SIA.07 SnowSports Trade Show and became a full time resident of Virginia this month. She most recently served as the Chief Marketing and Communications Director for the Women’s Sports Foundation and prior to that served long term stints at Galyans, Score Results Marketing, Boys & Girls Clubs of America, Nike and Fox Television in various marketing and communication positions.

“Leslie brings an extensive level of expertise to SIA and will play a vital role in positioning the association for long term growth,” said SIA President David Ingemie. “Her background in marketing, communications and strategic development are key assets as we continue to establish SIA as the Intelligent Partner in the snow sports industry.”

“I’m thrilled to join SIA and work with such a well-established team and forward-thinking industry,” commented Groves. “I’m eager to utilize my experience to further the Association and member companies.”

Groves graduated from Oregon State University and is an avid sports and fitness enthusiast. She will reside in Northern Virginia.