Industry News 4/6/2007

DVS Photographer Series Nominated for Footwear Product of the Year

DVS’ Photographer Series Nominated for "Footwear Product of the Year"

DVS is proud to announce its Photographer Series collection has been nominated for ‘Footwear Product of the Year’ by the Surf Industry Manufacturers Association (SIMA).

The final winner will be announced at the SIMA Image Awards ceremony on Friday, May 18, 2007, during Surf Summit 10 in Cabo San Lucas.

About The Photographer Series

DVS in collaboration with five of the most respected skateboard photographers in the industry, teamed up to develop a collection of shoes – The Photographer Series. The Fall 2006 series included Giovanni Reda, Ben Colen, Gabe Morford, Mike O’Meally and Atiba Jefferson. Each of the five photographers hand selected an existing DVS shoe style. They worked closely with DVS footwear and graphics teams to create a customized look by changing colors, materials and labels. The shoes came in special boxes embellished with photos from the respective photographer and came with a collector’s postcard series that included the work and bio for each of the photographers. Look for the next Photographer Series collection in Spring 2007.