Industry News 5/1/2007

ZOO YORK AND STOKED MENTORING TEAM UP WITH MIKE GIANT

ZOO YORK AND STOKED MENTORING TEAM UP WITH MIKE GIANT

New York, NY – May 1, 2007 – The Zoo York Institute is proud to announce an exclusive collaboration with renowned artist, Mike Giant, and NYC non-profit youth organization, Stoked Mentoring.

This noteworthy three-way partnership will yield a limited-edition skateboard deck and T-shirt emblazoned with custom artwork from Mike Giant that’s a stylish tribute to Zoo York, Stoked, and NYC’s five boroughs.  Set to release in June, a portion of all proceeds from the sale of both items will be donated to Stoked Mentoring to help further its mission of developing “Successful Teens with Opportunity, Knowledge, Experience, and Determination” through action sports, mentoring, and coaching.

“The Stoked crew feels extremely fortunate to have been supported so strongly by Zoo York since day one,” says Stoked Mentoring Founder and Executive Director Steve Larosiliere.  “For the past two years, Zoo has provided us with office space, resources, and access to their team, which has allowed us to serve over 120 at-risk kids in NYC.  We’re excited to finally work with Zoo on a project, and we’re honored to have Giant provide the artwork because he’s amazingly talented and a good friend to Stoked.”

“It’s very inspiring to have the Stoked program in-house because it puts us in direct contact with the kids who really drive what we’re all about,” continues Zoo York President Marci Tapper.  “By working with Stoked, we can positively impact the lives of local kids and authentically support and encourage the surrounding youth scene here in the city.”

To celebrate the official release of this highly-anticipated collaboration, and to help raise awareness and much-needed support for Stoked Mentoring, a special launch party / fund-raiser will go down Wednesday night, June 6th at NYC hot spot, Pink Elephant.  The aptly named event, Stoked Sessions II, will run from 8-11pm and feature live performances by several top DJ’s, an open bar stocked with premium spirits, and event attendees will have the opportunity to purchase collab decks and T-shirts before anyone else.  All are welcome to attend this 21+ event, and there will be a required charitable donation upon entry that will go directly to Stoked.

Learn more at: www.zooyork.comor www.stokedmentoring.org.