Industry News 5/29/2007

Second Annual etnies Girls Get on Board Action Sports Clinic Series Set to Roll

Second Annual etnies Girls Get on Board Action Sports Clinic Series Set to Roll

LAKE FOREST, Calif. (May 24, 2007) – etnies Girl proudly announces the return of the etnies Girls Get on Board (GGOB) program, a series of all-girl action sports instructional clinics. This year, etnies Girl has partnered with the Girls Riders Organization (GRO) and Lost Energy Drink to produce the series. There are currently 17 planned clinics across the country and two international clinics, from June 12 to October 27, 2007, including a stop at the etnies Skatepark of Lake Forest, Calif.

“We were really pleased with the number of young women who participated in our Girls Get on Board clinics last year,” says Julie Shumaker, brand marketing manager for etnies Girl. “It’s exciting as a brand to know that we have made an impact on the growing number of young women who are participating in action sports and will continue to create new relationships through our fun and safe clinics.”  

Beginning in June, etnies Girl will host one-on-one BMX, skate, surf and motocross clinics across the country. etnies Girl team riders Lauren Perkins, Sarah Whitmore, Stacey Mulligan, Tarah Gieger and Evelien Bouilliart will lend their expert advice to participants and perform demos. Encouraging females through one-on-one interaction and hands-on training is at the core of the etnies GGOB program, which seeks to provide females of all ages basic skills and confidence through the introduction of action sports in a fun, safe environment. 

“Our partnership with the etnies GGOB program is a natural fit,” says Courtney Payne, founder of GRO. “We believe that by combining our strengths with etnies Girl we can make a stronger impact on girls across the country.”  

The etnies GGOB program kicks off with a skate clinic in Indianapolis, Ind., at the Major Taylor Skatepark on June 12. It will also make multiple stops in California, Kentucky, Missouri, Ohio and Tennessee. For a complete list of clinics across the country, to sign up for a clinic or for the latest updates and information, visit etniesgirl.com.

About etnies Girl

etnies Girl is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies Girl is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006, etnies Girls Get on Board, an all-girls series of instructional clinics, was launched across the globe. For more information, visit etniesgirl.com.

About Girls Rider Organization

The Girls Riders Organization (GRO) is a nonprofit group that launched in 2006 with a mission to inspire, educate and support girls in action sports.  All girls, all ages and all skill levels are welcome to participate.  GRO strives to make skateboarding more accessible by providing all equipment and by building a safe and positive experience. GRO provides a strong background by raising awareness of girls who skate and those who paved our way. Then, with local involvement and an ongoing network of support, GRO provides a well rounded base for future growth. 

The 2007 Tour will include more than 40 stops across the country.  To find out more, visit www.girlsriders.org.