Industry News 6/6/2007

Studio411 Joins Joost -- the First Broadcast-Quality Internet TV Service

Studio411 Joins Joost -- the First  Broadcast-Quality Internet TV Service

Motocross.com slated to be the first branded site in the Studio411 channel 
 
LOS ANGELES, CA – June 6, 2007- Wasserman Media Group’s Studio411 will bring digital program offerings in action sports from across surf, skate, ski, snow, motocross and BMX categories to Joost™ (www.joost.com), the world’s first broadcast-quality Internet television service. The content partnership agreement was arranged directly between WMG and Joost, and will initially launch with Studio411’s Motocross.com channel followed by other sports.
 
With its first offering, Motocross.com, Studio411 will showcase premium moto content including news and editorial, race coverage, specialty features and the top moto films. The launch of the Motocross.com channel later this summer coincides with the exciting AMA Motocross Racing Championships currently underway as well as recent videos and interviews from today’s top riders.
 
“This partnership will not only bring specialty content to moto enthusiasts but introduce a new audience to the exciting sport of motocross,” said David Brooks, vice president, business development, WMG. “This partnership will also provide additional reach for our advertisers and content producers.”
 
Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, “Studio411’s programming is some of the most exciting, action-packed sports programming around. The Joost platform is a destination for entertainment programming, and a place where people can connect and interact with each other over shared interests, such as the latest action sports from Studio411.”
 
Founded by Janus Friis and Niklas Zennström, Joost combines the best of TV and the best of the Internet by offering viewers the experience of sight, sound and motion enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.
 
About Studio411:
Studio411, a division of Wasserman Media Group, LLC, works with the top producers and brands, specializing in financing, producing, distributing and marketing the best action sports content in the Surf, Skate, Ski, Snow, Motocross and BMX categories. For more information about Studio411, visit
www.studio411.com.
 
 
About Joost™
Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video content to viewers for free. Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.
 
To learn more about Joost, visit
www.joost.com.