Industry News 6/14/2007

May Coverage Statistics Are In at Skatecoverage.com

May Coverage Statistics Are In at Skatecoverage.com
Skatecoverage.com’s documenting the industry magazine impressions showing who’s hot and who’s…
 
LOS ANGELES (June 14, 2007) – Headlining the May statistics are Vans, defends its No. 1 position with a huge media buy and Santa Cruz’s Emmanuel Guzman, who took over the top skater spot from NorCal ripper Corey Duffel with strong editorial points.  To recap once again, Skatecoverage.com is an innovative approach to painstakingly documenting a cross section of international media coverage within the skateboard industry.  So from them to your computer screen, here are the Skatecoverage.com breakdown / shakedown headlines in terms of media coverage for the month of May 2007:

Brands
It’s Vans Again In The No. 1 Spot! - The OG Shoe Brand Strikes back from 5th to 1st
Volcom Moves to 2nd O/A - OC apparel brand consistently on the podium
Nike SB Dunks Into 3rd
Adio (4th) & Element (5th) round out top five brands

Skaters
BOOM! Santa Cruz’s Guzman Lands @ NO. 1!
Heavy editorial props put Guzman ahead of all
 
Andrew Reynolds Launches To 2nd O/A
Another big editorial boost moves Reynolds up
 
Cervantes Locks Down 3rd Podium Spot
Zero’s top am Tony Cervantes, mixes good ad/editorial numbers

Here are some highlights of what Skatecoverage.com offers its clients:
• Industry-leading media monitoring and analysis
• Innovative analytical data covering aspects never before approached
• State-of-the-art analysis search software exclusive to Skatecoverage.com clients
• Endemic and non-endemic media coverage, along with photo incentive reports
• Detailed, yet easy-to-understand data graphics and cataloging

SkateCoverage.com aims to be the leading provider of media coverage analysis for the skateboarding industry.  Please visit us online at www.skatecoverage.comSkateCoverage.com is best viewed in: Firefox (1.x+) & Internet Explorer (version 6.x+)