Industry News 6/14/2007

May Coverage Statistics Are In at

May Coverage Statistics Are In at’s documenting the industry magazine impressions showing who’s hot and who’s…
LOS ANGELES (June 14, 2007) – Headlining the May statistics are Vans, defends its No. 1 position with a huge media buy and Santa Cruz’s Emmanuel Guzman, who took over the top skater spot from NorCal ripper Corey Duffel with strong editorial points.  To recap once again, is an innovative approach to painstakingly documenting a cross section of international media coverage within the skateboard industry.  So from them to your computer screen, here are the breakdown / shakedown headlines in terms of media coverage for the month of May 2007:

It’s Vans Again In The No. 1 Spot! - The OG Shoe Brand Strikes back from 5th to 1st
Volcom Moves to 2nd O/A - OC apparel brand consistently on the podium
Nike SB Dunks Into 3rd
Adio (4th) & Element (5th) round out top five brands

BOOM! Santa Cruz’s Guzman Lands @ NO. 1!
Heavy editorial props put Guzman ahead of all
Andrew Reynolds Launches To 2nd O/A
Another big editorial boost moves Reynolds up
Cervantes Locks Down 3rd Podium Spot
Zero’s top am Tony Cervantes, mixes good ad/editorial numbers

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• Detailed, yet easy-to-understand data graphics and cataloging aims to be the leading provider of media coverage analysis for the skateboarding industry.  Please visit us online at is best viewed in: Firefox (1.x+) & Internet Explorer (version 6.x+)