Industry News 6/19/2007

IPATH Announces New Marketing Director - Tim Swart

IPATH Announces New Marketing Director - Tim Swart
Iconic Footwear Brand Brings in Leading Lifestyle Marketing Expert

TORRANCE, CA June 18, 2007 – IPATH Footwear, Inc., announced today the hiring of Marketing Director Tim Swart, to help continue IPATH’s success in the footwear and apparel categories.  Beginning immediately, Swart will work with IPATH to help maintain and strengthen the brand’s presence through new and existing marketing channels.

The pairing of IPATH and Swart is a natural fit.  IPATH has been a one of a kind brand since its inception.  The original skateboard footwear/lifestyle brand to employ sustainable and environmentally friendly materials, IPATH is a clear divergence from the over-tech look of many of its competitors. The IPath brand mantra “Follow Your Path,” encourages individuality and the spirit of do-it-yourself expression.
Swart brings to IPath a successful 15-year history in developing, marketing and managing successful brands in the action sports industry.  He founded Clive bags in the late 90’s and has worked in marketing/managerial roles for many industry mainstays including Airwalk, Spy and Zoo York. Swart is also co-founder of UNIV, a collection of concept shops featuring uniquely selected merchandise in Encinitas, CA and Miami.

“As IPath continues to move forward in its own direction, it became clear to us that we needed a dedicated person, engrained in the action sports industry, to help lead our marketing efforts,” stated IPATH's president Brian Krauss.  “Tim understands what IPath is about and I can count on him to help us maintain, not change, our integrity as we continue to support skateboarders and retailers who share the IPath spirit.

A longtime skateboarder, surfer and snowboarder, Swart grew up on both sides of the Atlantic Ocean, living in New Jersey and London, but presently makes his home in Southern California. 

For additional information on IPATH please visit or call or call 310-787-6600.