Industry News 7/13/2007

2 Quarters of Coverage Statistics Now Published On!

2 Quarters of Coverage Statistics Now Published On!
Marketers and Brand Managers drool over new enhancements, along with the first two quarters of individual skater and team coverage reports

LOS ANGELES (July 13, 2007) – Is Vans unstoppable?  Vans, again easily defends its No. 1 position with a huge media buy and excellent editorial coverage.  Fallen, but not forgotten Shane Cross, ranks in at #1 R.I.P! added two enhancements based on the request of our clients this month. Now all aspects of a coverage report are printable with the click of a mouse. As well there is a new comparative analytics section that allows marketers, brand managers and team managers to see how advertisement and editorial coverage trends over time for their brand and their sponsored skaters.

Vans #1, consistency keeps them in the $$
The OG “off the wall” Skate Shoe Brand continues to reign in 1st

Element takes 2nd overall
Earth, Wind, Fire, Water sweet ad/ed coverage ratio...

Nike SB holds down 3rd
54 pages of editorial coverage ain’t no joke
Volcom (4th) & Adio (5th) round out top five brands

R.I.P Shane Cross  #1!
Fallen, but not forgotten...
Dennis Busenitz Bombs Into 2nd
Pro Spotlight’s in TWS gets Real Skateboards, Busenitz paid
Stefan Janoski Finesses to 3rd overall
Habitat and Nike’s Janoski, shines out of the blue and cause Lee Ralph says so

Highlights of what offers its clients:

  • Industry-leading media monitoring and analysis 
  • Innovative analytical data covering aspects never before approached 
  • State-of-the-art analysis search software exclusive to clients 
  • Endemic and non-endemic media coverage, along with photo incentive reports 
  • Detailed, yet easy-to-understand data graphics and cataloging

To learn more about how can enhance your operations and to arrange for a live or virtual viewing-demonstration please contact us at (760) 683-3214 or email at aims to be the leading provider of media coverage analysis for the skateboarding industry.  Please visit us online at is best viewed in: Firefox (1.x+) & Internet Explorer (version 6.x+)