Industry News 7/19/2007

New Zealand-Based FEW Featured in Supergirl Capsule Collection

New Zealand-Based FEW Featured in Supergirl Capsule Collection
FEW Dress to be Key Item at Upcoming Warner Bros. /Nine Star Event

FEW, a soulful New Zealand-based lifestyle apparel brand, is proud to announce its inclusion of an exclusive dress in the Supergirl ‘actionista’ capsule collection.  The iconic Supergirl S-shield, a universal symbol of feminine strength and leadership, has become a powerful symbol for today’s action sports girl and an exclusive collection of merchandise has been created to celebrate this empowerment. 

On July 19th, Warner Bros. is joining forces with Nine Star, a southern California surf/skate/snow shop and Boarding For Breast Cancer (B4BC), a non-profit, youth-focused education, awareness, and fundraising foundation, to host an exclusive shopping event.  Proceeds from the evening’s festivities will benefit B4BC and their mission to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. This invite-only party will be host to pro-athletes, celebrities and industry insiders.

The FEW dress first debuted at the Supergirl event at the Los Angeles-based Intuition boutique which focused on the ‘fashionista’ customer this past May and was amazingly received by attendees.  The dress features a Supergirl-inspired graphic and a customizable halter top.  The dress retails for $60.00 and is available for purchase at Intuition and Nine Star while supplies last.

“FEW relates to the ‘Supergirl’ because similar to most modern girls, FEW is inspired by a mix of culture, music, sports and living in the moment,” said Kena Lucy of FEW. “FEW is excited to be included in this project and is happy to share a piece of the kiwi culture with the actionista Supergirl.”    

About FEW New Zealand

FEW. Those raw moments when you’re solid chuffed and it shows. FEW. Sweet as clothing that brings together an empowered mix of language, art and the adventurous New Zealand kiwi culture. Wear your art on your sleeve. The FEW who dare don’t stand out, they crash out. www.few.co.nz