Industry News 8/2/2007

Element, Canon, Partner Up to Produce X Games Coverage

Element, Canon, Partner Up to Produce X Games Coverage
ELEMENT announces today the launch of it’s online initiative with CANON and VUVOX.COM for Summer X-GAMES coverage.

Online media sharing developer, VUVOX NETWORK, and, CANON DIGITAL CAMERAS, have joined forces with ELEMENT to provide exclusive behind the scenes online media coverage of the 2007 Summer X-Games in Los Angeles, CA from August 2 – 5, 2007.

Using VuVox’s online media creation and sharing platform, Element will create and syndicate a range of custom X-Games interactive media channels featuring live photos, video and audio taken by Element team riders and Element’s professional media journalists. The channels will be continuously updated on the Element ‘This is My X-Games’ website, located at:

During the X-Games, Element’s team riders, including four time X-Games gold medalist, Bucky Lasek, will use Canon’s Powershot line of cameras to capture and report their experience on Element’s online site. This will provide action sports fans with an unmatched insight into the competition, not available on TV.
Action sports fans can also use VuVox’s new FACEBOOK application, PHOTO SLIDE, to create their own X-Games Element widget right inside their Facebook Profile Page and pull in X-Games coverage. This will be the first near real time X-Games media coverage available to Facebook users.
“Element riders and customers are extremely creative and passionate. They are critical to the worldwide skate community. We are excited to be working with companies like VuVox and Canon to enable rich media creation and sharing. This will take us closer to allowing our customers to truly express: ‘This is My Element’. The goal is to provide our customers with unmatched access and interaction during the X-Games. Element’s ‘This is My X-Games’ site sets down a new standard for excellence in the action sports market.” said Mark Tinkess, EVP of Element Skateboards.
“We are really excited and honored to be working with Element and Canon at the X-Games. Leading consumer brands are seeking new ways to engage and empower their customers. This is a perfect example of how VUVOX enables everyone, ranging from professionals to consumers, to quickly create and share using their photos, video and music”, said Jim Lanahan, CEO of VuVox Network.
The X-Games is regarded as the top international action sports competition. ESPN launched the Games 13 years ago when the market was just forming. As a major sponsor of the 2007 Summer X-Games, Element will also be demonstrating their full line of skateboards at a special demo ramp located at the Element Booth at the X-games X-FEST exhibit and sponsor area. Element Team Riders will be skating and signing autographs for fans.
About VuVox Network, Inc.: VuVox is a leading innovator in the online media creation and sharing market. The company was founded by former executives of Microsoft, Apple, Yahoo and Macromedia in 2006. The company’s online media creation platforms, STUDIO and EXRESS, are located at:
About Element Skateboards: 
In 1992 the Element seed was planted. Our goal was simple, to be the best we could be, in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today, we continue to create the art, direction and message on a constant path to bring progress to skateboarding.  We are more than a business; we are a family, all on the same journey for the growth with-in ourselves, Element and all that surrounds us.