Industry News 8/6/2007

The Program Names City Publicity as Public Relations Agency

The Program Names City Publicity as Public Relations Agency
Boutique LA publicity firm adds to their roster of action sports clientele

City Publicity, a Los Angeles based Public Relations firm specializing
in action sports and active lifestyle brand promotion, is excited to announce the addition of The Program brands--Forum Snowboards, Special Blend Outerwear and Foursquare Outerwear --to it's
roster of clients.

City Publicity specializes in creative strategies bringing the action sports market to the mainstream entertainment world without losing important industry credibility. By moving forward in this partnership,
The Program will increase its global outreach and garner further presence in both the snowboard world and the non-endemic market.

The Program has continually improved it's reach with new and innovative product additions, cutting-edge brand identities, and a talented roster of riders. Implementing the use of well-placed publicity and promotions will only add to The Program’s impact
on mainstream media.

“In the past couple of years, our brands have proven tremendous growth both in quality and in the amount of product we’re producing,” states Evan Rose, Marketing Director for The Program. “Taking on an experienced firm like City Publicity is just the vehicle we need to let the rest of the world know what our brands can do.”

ABOUT THE PROGRAM:
From offices in Innsbruck, Austria, Tokyo, Japan and their headquarters in Irvine, California, USA The Program designs and distributes the most progressive brands in snowboarding including Forum, Special Blend, and Foursquare. The Program effectively reaches into all areas of the snowboarding demographic through their hardgoods, outerwear, and accessories using unconventional
approaches in a constantly changing marketplace. The Program has established itself as the leading manufacturer for all things snowboarding with each brand carefully owning to a unique identity in the marketplace

ABOUT CITY PUBLICITY:
Based in Los Angeles, CA, City Publicity is a strategic public relations firm specializing in entertainment and action sports- delivering results through a wide network of media and personal contacts.
Rather than selling a story, City Publicity believes in creating opportunities for discovery to create a deeper impact for client messages.