Industry News 8/6/2007

07/08 Big Wave Kick Off - North Shore Festival

07/08 Big Wave Kick Off - North Shore Festival

HONOLULU - (Monday, August 6, 2007) - Oahu's historic Haleiwa Town will return to Hawaii's center stage November 10 and 11, 2007, as the North Shore Festival heralds in the highly anticipated arrival of the annual big-wave winter surf season. Haleiwa Beach Park will host the festivities, bordered by swaying palms, the dramatic Waianae mountain range, and sunsets over the Pacific Ocean. With feature films, live music and cultural performances on the Main Stage, the North Shore Festival will also cater to a variety of culinary tastes and styles with more than a dozen food vendors, 60 arts, crafts, and Hawaiian cultural booths, locally grown and handmade products, community displays, and an interactive Keiki (children's) Village. The North Shore Festival will run from 12 noon to 10 p.m. each day and attendance is free.

Just as Haleiwa is the gateway to the North Shore, the North Shore Festival is the "opening act" of the long-awaited winter season, signaling the start of the world's most prestigious and longest running series of professional big-wave events: the Vans Triple Crown of Surfing (November 12 to December 20, 2007).

Haleiwa doesn't just boast the best surfers in the world; it is also home to some of Hawaii's most famous artists, musicians, and organic foods and products. You can experience them all at the North Shore Festival. Last year's festival drew in excess of 13,000 visitors over the two-day period.

Called "The Country" by the locals, the North Shore of Oahu is an outer-island getaway without the hassle of a flight. Just 45 minutes drive from downtown Honolulu, the vast, green expanse of the North Shore is home to low-density living, farming and agriculture, and is permeated throughout by a unique blend of Hawaiian culture and the laid-back surfing lifestyle.

Keeping the theme green, the festival will have an interactive educational area featuring prominent environmental issues that affect the region. The various organizations that work to protect and preserve Hawaii's coastline will be present throughout the festival and will work to put a green touch to all aspects of the two-day celebration.

"The North Shore Festival is a perfect representation of a highly colorful and deeply cultural community coming together to showcase its best," said Festival Director Vipe Desai. "The history of this place makes it one of Hawaii's most unique destinations. With Oahu's tallest mountain on one side and the world's tallest waves on the other, it's little wonder there's so much energy and creativity in this special little town. That's what the North Shore Festival is all about."

North Shore Festival information:
Tel: (808) 499-8383

Media information:
Jodi Wilmott, Ocean Promotion
Tel: (808) 258-8533

North Shore visitor information: